Senior Director, Brand Strategy & Marketing

About Us

Designed for unlimited discovery and unmatched safety, Epic is the leading digital library for kids. With tens of thousands of high-quality books, audiobooks, and videos from the world's best publishers, every year millions of kids read, learn and explore on Epic.

To learn more about our vision to unlock the potential of every child, visit us at www.getepic.com.

The Job

This role will lead Epic's brand strategy and brand marketing channels including, social media, influencer marketing, brand content marketing, PR & communications, paid media. This leader will manage, mentor and guide a team of passionate channel experts, including the in-house creative team.

What You Will Be Doing

• The keeper of the Epic brand: Lead and shepherd the Epic brand; partnering with the global team to solidify Epic's role in the Byju's family of brands
• Partner with Growth Marketing leaders and other cross-functional leads to build successful full-funnel campaigns furthering Epic's awareness and
• Partner with internal and external creative partners to conceptualize, develop and execute high-level brand awareness and full-funnel campaigns
• Ensure a unified brand platform across all consumer-facing channels
• Build, launch, and evolve multiple new consumer brands each year, including creating brand strategies that are driven by deep consumer understanding and insight and aligned with business goals and strategies
• Partner with GM and research team to establish brand values and brand metrics, have a strong point of view
• Partner with the creative and editorial content team to ensure a clear and effective brand POV through consistent messaging and visuals
  
  

What you should have:

• Collaborative, creative team player; excels at building relationships with stakeholders and partners
• Ability to juggle shifting priorities, including project management, and flagging risks to project timelines to leadership.
• 15+ years of experience in a combination of Communications, Brand Marketing or Brand Strategy at direct-to-consumer brands
• Ability to identify and translate brand objectives into 360-degree plans
• Experience with measuring campaign impact on business goals and KPIs
• Outcome driven and results oriented with proven leadership skills
• In-depth knowledge of brand marketing including media strategy, customer segmentation
• Superior written and oral communication skills as well as excellent presentation skills
• Strong knowledge of market trends and fluency with brand measurement metrics
• Expert proficiency in Microsoft Office, including Excel and PowerPoint
  
  

Benefits

• Full medical, dental and vision coverage
• 401(k) plan
• Take as you need vacation
• Recharge Week
• Unlimited access to our product!
  
  

***Remote Eligible***