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Posted June 02, 2022
Image Is Everything

Digital Marketing Assistant

Image Is Everything
California, USA ⚠ [Archived] No Longer Accepting Applicants

PLEASE DO NOT APPLY if you are not comfortable with a full workload at the salary rate below and do not plan to stay with the agency for more than one year. LOCATED IN THE GREATER LOS ANGELES AREA DESIRED.

As the Digital Marketing Assistant, you will work closely with the Digital Marketing Manager and assist with creative brainstorming sessions, digital brand partnership folders, posting to all social media accounts daily, and engaging with all social media channel audiences.

Responsibilities:

In this role, responsibilities include but are not limited:

  • Interact with network and supporters in real-time across all platforms
  • Monitor online conversations and join in where appropriate company channels
  • Support our influencer and brand ambassador programs
  • Developing innovative campaigns that elevate our partners, work, and community
  • Prepare unique content for upcoming campaigns and live retreats, share interesting updates, articles, etc.
  • Maintain consistent brand presence across social media outlets
  • Create and disseminate branded newsletters (internal and external)
  • Update company and sister companies' blogs and websites (IIE, IIC, WNIB, MJG Brand)
  • Devise strategies for the continual growth of fan bases and generation of social conversation
  • Oversee the creation of all current and emerging social
  • Updating marketing assets including relevant banners and visual creative on relevant social properties
  • Assist and advise marketing managers in the optimization of social media campaigns
  • Attend events for social capture (live/curated)
  • Work with PR and production team to manage communications around campaigns
  • Plan, film, and edit video series
  • Plan and execute content photoshoots
  • Proactively take initiative to improve social media community engagement and processes to scale with product and company goals

Daily tasks include but are not limited to:

  • Maintain email communication
  • Maintain all assigned projects outside of daily tasks
  • Draft and disseminate partnership proposals for digital marketing
  • Create and maintain digital brand partnership folders
  • Communicate to the Brand Management Team team about partnerships, events and projects to be marketed to our internal team, clients, and/or external audiences
  • Participate in client creative brainstorming sessions
  • Post to all social media channels daily
  • Engage with all social media channel audiences

Job Compensation: up to $17- $19/hr depending on experience

Requirements/Qualifications:

  • Self-aware and confident in skills and work performance
  • Strong verbal communication
  • Detailed orientated
  • Strong critical thinking skills
  • Self-motivated
  • Google suite proficient
  • Dropbox proficient
  • Ability to be flexible and adapt to change in a growing organization
  • Strong time management skills
  • Ability to multitask, prioritize, and work effectively under changing priorities, deadlines, and daily time constraints
  • Heavily interested in the beauty industry and influencer marketing
  • 2 years of marketing experience

Company Summary: Image Is Everything (IIE) specializes in creating inclusivity in the beauty industry, championing the push behind advertising products reflecting its buyers. We act as a resource for brands seeking to diversify their audience and increase their market share by penetrating a worldwide consumer pool of women and men of color.

Founded in 2011, IIE is the first talent agency of its kind to curate a unique collection of digital content creators that directly reflect the majority of consumers in the beauty space. Our client roster comprises women of color supported by marketing experts who mirror them, giving us a unique advantage in understanding the consumer.