Social Media Marketing Manager
Freedom of Mind Resource Center, Inc.
Newton, MA
www.freedomofmind.com Director: Steven Hassan, PhD
Job Description: Social Media / Marketing Manager – Independent Contractor
Hours: 15-20 hours per week
We are looking to hire a part-time freelance Social Media/Marketing Manager to join our team to support our social media communications. This person will report directly to the Founding Director and partner with other team members across the organization to develop, produce, and edit content, as well as plan and execute social media campaigns to inform the public regarding topics related to undue influence and to market books and courses. This person will oversee the company’s social platforms, and report engagement stats weekly on all post campaigns. The Social Media/Marketing Manager will work well in a collaborative environment with minimal supervision.
At the Freedom of Mind Resource Center, we roll up our sleeves to pitch-in and do whatever it takes to get the job done.
Our Mission
At the Freedom of Mind Resource Center we believe that everyone deserves the right to build their life free from undue influence. We support those affected by undue influence by providing coaching and consulting services as well as training and educational resources for individuals, families and professionals. We also provide information to the media to help the public understand undue influence (mind control) in all of its forms including controlling people, cults, beliefs, estrangement, and parental alienation, so that everyone can have the tools and support they need to protect themselves from undue influence.
Our Values
One hundred ninety-two member countries have signed the United Nations Universal Declaration of Human Rights. Understood within these fundamental rights is the understanding that each person is unique and has the right to live freely.
People should be free to think for themselves. They should be able to make independent decisions. They should have access to information that may be critical of those in power. They should have the freedom to assemble with others. They should have the right to make decisions about their health care, education and make enough money to live.
Social psychology and neuroscience have shown that people can be unduly influenced by other people, the media and the Internet. Unless the public is educated on how to distinguish lies, propaganda and disinformation from reliable and factual information, people will be easily manipulated through fear and mind control methods. These are best identified by the Influence Continuum and the BITE model.
To have freedom of mind, people need to have factual information provided by those with the expertise to give it. They also need the capacity to reality-test by asking questions and getting truthful answers that align with the evidence. They need to have the ability to make choices without fear or coercion.
When people become adults, they should be encouraged to trust their ability to act on their values. There should be an “internal locus of control” and not an “external locus of control” (a controller, group, authoritarian dictator).
Freedom of Mind is a fundamental right and requisite for a working democracy. Without it, all rational systems, including the political, break down. Mass hysteria and the cult of personality can never replace informed, intelligent rules of law, aimed at justice. Democracy depends upon integrity and conscience. Democracy depends upon the idea that power should have checks and balances, along with a commitment to the public good.
Major Responsibilities:
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Social Media
• Assist in creating and scheduling content across all social media platforms.
• Publish approved, final content to applicable social channels.
• Assist CEO and team support for day-to-day content and tasks.
• Competitor research.
• Social Media Influencer research.
• Ability to create relevant, original, high-quality content (for all channels and ads).
• Strategies to build and nurture a community on an accelerated timeline.
• Create a regular publishing schedule and promote content through social advertising.
• Leverage the right tools to manage content.
• Implement a content editorial calendar to manage content and plan specific and timely marketing campaigns based on an event launch date.
• Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing.
Video Editing
• Manipulate and edit film pieces in a way that is captivating and attractive to the audience.
• Take a brief to grasp CEO’s needs and specifications.
• Trim footage segments and put together the sequence of the content.
• Input music, dialogues, graphics and effects.
• Create rough and final cuts.
• Ensure logical sequencing and smooth running.
• Continuously discover and implement new editing technologies and industry’s best practices to maximize efficiency.
Marketing
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
Other assignments may be available, such as:
• Manage Wordpress website, blog, and/or newsletter.
• Manage other blogs.
• Write website content, blogs, newsletter, and articles.
• Proofread content for clarity, grammar, and spelling.
• Identify target audience and grow email list.
• Course bulk marketing planning and management.
• Analyze campaign performance and suggest improvements.
• Report on sales revenue generated from marketing efforts.
• Archive digital and print materials
Required Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
• A creative eye to create and curate on-brand, engaging content
• Strong communication and copywriting skills
• Ability to keep up with tight deadlines and multitask
• Knowledge in using photo and video editing apps to create social assets
• Knowledge of Twitter, Instagram, Facebook, LinkedIn, YouTube
• Detail-oriented with strong organizational skills
Minimum Qualifications:
• 1+ years’ experience in social media or marketing
• Highly active on social media
• Strong knowledge of influencers
• Excellent communication skills
• Social copywriting experience and ability to adapt to the brand voice
Preferred Qualifications:
• Bachelor’s Degree in Marketing, or Communications
• Experience with Windows/MAC/Google Workplace Office Suites
• Experience with AirTable
• Experience with Hootsuite, Dlvrit, and similar
• Experience with Twitter, Instagram, Facebook, LinkedIn, YouTube, Vimeo, & TikTok
• Experience with photo and video editing
• Experience with WordPress a plus
Please note:
This job description was designed as a summary of the typical function of the job, and is not a comprehensive list of all possible job responsibilities. The tasks and duties might differ from those outlined above and other duties, as assigned may be part of the job.
We are an Equal Opportunity Employer. Our Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or genetics.
How to Apply:
Send a cover letter, resume, and work samples to [email protected]. Work samples may include samples of items you have created including posts to each social media platform, videos, graphics, blogs, newsletters, articles, websites, WordPress items, etc. Do not send Word documents - please convert them to PDFs before sending.
