Brand Manager

This role reports directly to the firm's Brand Director. It provides support and management for the development and execution of brand strategy focusing on the next 1-2 years. The Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives. The Brand Manager may have a direct report who will work to help deliver the firm’s annual priorities.

• Support the firm’s short term marketing strategy development, fueled by consumer insights, category trends, brand insights including:
• Brand Messaging & Creative
• In-store merchandising/creative
• Influencer and sampling strategy
• Advertising & Media strategy
• Ambassador/Partner programs
• Event marketing strategy
• Public Relations
• Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
• Work with external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
• Collaborate with shopper and sales counterparts in developing unique marketing programs for key customers
• Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
• Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
• Works closely with the Brand Director and VP of Brand to support the development of annual brand strategy and plans
• Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
• Manage timely communication of marketing initiatives to cross-functional group: sales team, distributors, marketing teams and senior management.
• Develop comprehensive presentations for partners, retailers, and internal cross-functional presentation.
• People Management: Ability to manage 1-2 direct report(s) on the Corporate Marketing team as well as indirectly manage cross-functional team members on deliverables/expectations on numerous short term and long term projects

Requirements:

• Mandatory: 5-7 years of brand marketing experience focused CPG product(s)
• 4-year college degree; MBA a plus
• Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills.
• Passion for understanding consumer behavior
• Strong attention to detail. Self-starter. Team player.
• Ability to adjust on the fly and thrive in an ever-changing environment
• Ability to Air travel (20% of time +/-)