Social Media Manager

FRAME is an American fashion brand renowned for its collections in denim, cotton, leather and cashmere.

The company’s founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and coveted leather pieces.

Since the brand’s inception in 2012 in Los Angeles, California, FRAME has evolved from making handcrafted denim to offering ready-to-wear and accessories collections in the finest natural materials.

FRAME is committed to sustainable and fair manufacturing practices, balancing profit with a commitment to people and planet.

Today, FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques across the world.

Role Overview:

Reporting to the Senior Director of Brand Marketing & Executive Producer, the Social Media Specialist is responsible for the strategy, creation, administering content and execution of the brands’ social media channels to build and audience and ensure customer engagement. They will also monitor site metrics, respond to reader comments and add valuable input in the creative design.

Responsibilities:

Lead the social media strategy (in partnership with Senior Director of Brand Marketing & Executive Producer and Communications Director) and planning of the social media calendar

Stays up to date with the latest social media best practices and technologies

Measure the success of every social media campaign

Responsible for managing the brand’s social media presence across the various platforms including but not limited to Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok

Compiles both new and existing content to uniquely tell the FRAME story and engage with the customer

Oversees content strategy and creation with respect to product and overall branding

Work closely with the Communications, Marketing, Creative and Merchandising teams to coordinate the creation of social content in-house

Work closely with Art Director on approved content briefs

Analyze data and compile weekly/monthly reports including: engagement, community growth, ecommerce statistic, customer acquisition, etc.

Stays on the cutting edge of industry trends, new platforms and best practices

Work with Communications Director on influencer gifting strategies (paid and organic)

Oversees digital influencer campaigns including contracts, negotiations and project management

Execute influencer outreach and maintain relationships through support with gifting, events and 360 marketing initiatives

Proactively monitor and track online and social media posts from influencers and bloggers

Skills & Qualifications:

4-5 years digital marketing experience with a focus on social media

Passion for social media, content creation, and storytelling

Experience leading the creation and implement social media content

Proven demonstration of exceptional creative/innovative thinking

Project management skills with ability to multi-task

Detail-oriented with strong written and presentation skills