Manager, Digital Media: Content & Influencer Marketing

Position Summary...

What you'll do...

We're looking for a Manager of Content & Influencer Marketing who will be responsible for building creator & influencer partnerships, and executing omni-channel campaign activations-all designed to connect inspiring storytelling to easy buying solutions while driving brand equity, engagement, and sales.

You'll work closely with our Content & Commerce, Social, and Media teams, as well as leads across Marketing & Creative to manage some of our most critical strategic partnerships, spearhead cross-functional influencer activations, and evaluate potential collaborations.

You'll Thrive In This Role If

• You have a deep knowledge and expertise in the creator/influencer space, across relationship & talent management, platform trends, measurement, and affiliate ecosystems, and influencer marketing
• You're naturally in-the-know on the hottest up-and-coming influencer personalities, trends, and communities - particularly in Home, Fashion, Beauty, and lifestyle categories
• You love building from the ground up, and are a true self-starter in creating net-new, innovative programs, strategies, and content-rich storytelling moments
• You're experienced in launching new social and/or influencer campaigns, with success in achieving brand and/or performance marketing objectives
• You're a collaborator at heart, and enjoy working with other talented team members and external partners
  

Challenges You'll Tackle

• As part of a fast-growing team, you will input into strategy for influencer marketing, inclusive of roadmap, channel strategy, campaign activation, and partnership development
• Cultivate relationships with creators & influencers, brands, and strategic partners that connect authentic storytelling with curated buying solutions
• Find new ways to creatively integrate influencer content/activations into cross-channel, digital marketing, and experiential activities, with full-journey measurement objectives
• Act as an external and internal advocate, working closely with cross-functional teams to drive programs forward
  

Not only will you get to work on one of the most entrepreneurial marketing roles at Walmart, but you'll also be empowered to hunt for innovative partners and influencers, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations.

You'll really impress us if you have...

• A minimum 3-5 years of work experience in a related area (e.g. Partnership or Business Development, Marketing/Advertising/Digital, Affiliate, Media)
• Direct career experience in digital media, social/influencer networks and platforms, retail, and/or ecommerce
• Established industry relationships and experience working with media partners and/or influencer networks
• Effective communication skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a "make things happen" attitude)
• A builder mentality, ability to build programs from the ground up and self-start with little direction
  

Benefits & Perks

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Minimum Qualifications: Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America