Skip to main content
Posted June 17, 2022
Kinship

Social Media Specialist

Kinship
Chicago, IL, USA ⚠ [Archived] No Longer Accepting Applicants

SOCIAL MEDIA SPECIALIST

About Us

Kinship is an integrated marketing agency that serves leaders in food, travel and culture. We blend the best of Public Relations, Social Media and Digital Marketing.

About the Position

We are searching for an entrepreneurially minded Social Media Strategist with 2-3 years of experience directly in a dedicated social media role. For this position, we prize technical abilities in photography, content creation, and writing.

Background and interest in food and travel is a must.

Select Job Responsibilities

  • Creates and maintains social media networking sites, including Facebook, Instagram, TikTok, Twitter, etc., as well as content sharing platforms pertinent to our partner businesses in culture, food and travel
  • Photographs our partners and their businesses
  • Establishes brand voice, standards and toolkits on behalf of partners
  • Captures original content, regularly
  • Engage with social media communities, including proactive and reactive responses
  • Imagines, integrates and aggregates earned, owned, shared, influenced and paid content across channels; curates and amplifies customer generated content
  • Monitors and responds to user generated content
  • Coordinates social media promotions, events and experiences
  • Recommends and executes audience growth and acquisition strategies
  • Qualifies, selects and coordinates social influencer and blogger relations
  • Measures and reports
  • Evaluates and recommends social media software and platforms
  • Interfaces with team members in other disciplines for strong coordination of integrated marketing campaigns
  • Maintains company’s own social media channels
  • Understands that this is a flexible “lifestyle” job, often requiring atypical work hours
  • Brainstorms and innovates to improve company, job, and partners; appreciates the big picture and complexity in decision-making
  • Tells us what we do not know with regular candor

Personal Traits & Habits Set

  • An unshakeable passion for culture, food and travel
  • Jedi-level brightness
  • Desire to outdo oneself, above all others
  • Empathy
  • Optimism
  • Easily obsessed with our partners
  • Impeccable with one’s word
  • Creativity
  • Comfort with new business development
  • Self-awareness
  • Curiosity

Professional Skills Set

  • Grows with the discipline
  • Maintains a nuanced understanding of social media networking, content sharing and reputation management platforms pertinent to businesses in culture, food and travel
  • Adept at promoting learning, influencing choices and fostering connections vis-à-vis social media channels
  • Monetizes the discipline on behalf of a business’ bottom line, wherever possible
  • Has a keen understanding of measurement and reporting tools
  • Offers mature written and verbal skills