Sr. Brand Manager, Mike's Portfolio

Brand Strategy

• Lead annual brand planning process for the Mike’s portfolio that establishes the short and long-term strategy for the brand.
• Own day-to-day brand management; responsible for flawless implementation of strategy.
• Act as the primary brand expert in the company and drive consistency in marketplace across all consumer touchpoints.
  

Consumer Engagement

• Develop campaign strategy, brief agencies, manage the Integrated Agency Team, and lead process from brief to in-market execution.
• Partner with Media, Shopper, Social/PR/Influencer, and Regional Marketing Teams to ensure campaign strategy is executed flawlessly.
• Develop and maintain strong reciprocal relationships with Sales and Regional Marketing to ensure that communication strategies are executed with excellence.
  

Innovation Commercialization

• Partner with the Innovation and Consumer Insights Team to influence the short- and long-term innovation agenda.
• Ensure all new products launch flawlessly; coordinate across cross-functional team to ensure successful commercialization and launch,
• Partner with Sales, Category Insights, and Consumer Insights to build the forecasts, sell stories, and tools to effectively sell-in all new innovation.
  

Skills, Education, & Experience

• Minimum 7 years progressive experience in brand management in CPG industry, preferably within manufacturer or supplier side of beer/wine/spirits category (including understanding of the three-tier system) or equivalent experience
• Bachelor’s Degree in Marketing/Business or related (Master’s preferred).
• Consumer-obsessed: has experience uncovering a consumer insight and translating it into a strategy
• Proven experience developing and executing a marketing strategy.
• Strong experience developing and executing breakthrough consumer engagement
  

They Are The Cornerstone Of Our Culture And The Values That We Look For In Who We Hire

At Mark Anthony, we live by 5 Core Values every day.

Sense of Urgency

• We value sense of urgency because we are a fast-paced company in a fast-paced industry
• You act as if there is no tomorrow and get it done today.
  

Authenticity

• We value authenticity because we need to stay real
• You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
  

Simplicity

• We value simplicity; why use 50 words when you can use 5?
• You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
  

Humility

• We value humility; there is no room for egos here
• You’re not stubborn, you listen, take feedback/direction, and respond quickly to changing direction. We are a team that supports each other
  

Trust

• We value trust because unless we are both trusted and trusting, we will not succeed as a team.
• You put trust in others and do your best to never let anyone down