Director, Digital Marketing

All Locations

Los Angeles, California

Category

Marketing

Position Type

Full-Time/Regular

We are excited to speak to you about this opportunity. If you are interested in joining our growing team, please apply to this link directly.

What We’re About

IMAX is not your everyday entertainment experience, so it’s not surprising that IMAX employees and their careers go beyond the ordinary. Our employees share a passion for quality in everything they do. Our Hollywood people are movie business insiders with years of production experience. Our technology experts are unashamedly geeky – people who can talk for hours, and be riveting, about color gamut and lasers. Our business people are consummate sales and marketing professionals who are spreading the IMAX word around the world.

Of course we offer all the benefits you’d expect from a company with over 50 years of history. Yet, beyond this, we know everyone works differently and is motivated by different things. That’s why we offer competitive pay and a wide assortment of benefits – to help you make the most of your life at work and away from it.

As the world’s leading entertainment technology company, IMAX has revolutionized the way people experience movies. Specializing in immersive motion picture technologies, our employees are driven by a passion to take audiences around the world to places they’ve only dreamed of.

Come explore IMAX – where innovation, creativity and passion come together.

Job Description/Requirements

The Director will be responsible for leading IMAX's digital marketing strategy while coordinating with key internal stakeholders across Brand Marketing, Exhibitor Marketing, Film Marketing, International Marketing and Live Event Marketing to ensure alignment and effectiveness of all digital advertising and communication efforts.

The Director will be charged with architecting and implementing non-traditional communications programs using CRM, digital advertising, and digital media to generate demand for the IMAX products and services as well as fan engagement. In addition, the Director will lead, inspire, and grow the organic social media team. The Director will contribute to the development of all digital marketing communications programs regardless of objective (awareness, acquisition, retention, loyalty) across all digital channels.

We are seeking a candidate with a proven track record of developing and executing innovative digital communications programs and marketing initiatives. The successful candidate must have advanced knowledge and understanding of the digital media and marketing landscapes, trends and best practices.

What You’ll Be Doing

• Drive and implement innovative digital marketing and media strategies for the Marketing organization to maximize IMAX exposure and brand value, including but not limited to programs that support key film, live event, and brand advertising campaigns as well as the execution of original promotions.
• Provide thought leadership to multiple levels of management in the areas of digital marketing and media. Regularly interact with management on matters concerning digital and social especially trends and issues that can impact the IMAX brand.
• In partnership with the Digital Products (e.g. website) Team, guide and influence company-wide digital marketing efforts by acting as an advocate for the integration of all initiatives across the Company.
• Oversee all aspects of the development of digital marketing communication campaigns (ideation, creative and execution) in partnership with multiple teams (e.g. Film Marketing, Exhibition Marketing, etc.).
• Lead and direct partner agencies to ensure delivery of objectives within budget and industry leading execution.
• Lead mentor and grow a high-performing organic social media team while helping to coordinate influencer programs across digital marketing and PR organizations.
• Ongoing evaluation and research into new tools, resources and applications to enhance digital marketing initiatives.
  

What We’re Looking For

• 8 plus years’ experience leading digital Marketing Communications programs within consumer goods, technology, or entertainment industries.
• Significant digital marketing strategy and leadership experience.
• Extensive knowledge and understanding of CRM, digital media (paid, earned, programmatic, SEM), digital advertising creative, social media, and a strong understanding of consumer behaviors and trends.
• Ability to effectively influence and gain buy-in across multiple levels of a matrixed organization.
• Experience working with global markets and thinking about scalable benefits and programs that also localize where appropriate.
• A ‘fan-centric’ mentality and experience driving audience-based initiatives
• Ability to ingest multiple data sources across consumer research, testing, and business inputs and develop recommended action.
• An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives.
• Ability to consistently deliver impact and strong cross-functional partnerships.
• Attention to detail and ability to handle and prioritize simultaneous projects.
• Team oriented, proactive, flexible and with a desire to learn and grow.
• A passion for technology, entertainment, and/or fandoms is strongly preferred.
  

Our Commitment To You

Our Commitment To You

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

At IMAX you'll be part of a culture built on respect - one that recognizes the unique talents of everyone on the team. We're proud of the differences that make us all unique and we support unity, acceptance and equal rights for all. Diversity and inclusion among our employees are critical to our success as a global company.

Before you start with IMAX, all employment is subject to background and reference checks. Additionally, our U.S. employees are subject to our mandatory Covid-19 vaccine policy.

IMAX is proud to be an equal opportunity employer.

We are excited to speak to you about this opportunity. If you are interested in joining our growing team, please apply to this link directly.

Tracking Code

1511