Vice President Marketing

We are looking for a true marketer with experience in either a luxury brand or a premium consumer brand. Worked in a consumer facing company with DTC and or wholesale distribution. Candidates should have significant exposure to modern brand-building and marketing techniques, including digital, social media, strong knowledge in PR, influencer, collaborations/partnerships and events. Demonstrated success in multiple companies with a consistent track record of business building as a result of his/her marketing acumen is a must.

Responsibilities:

• Lead, own and develop the branding, voice, creative and communications strategy for the brand; building on the brand story; developing the brand values. Be the steward of the brand voice and creative.

• Develop close working relationship with Founder to ensure alignment on a shared vision for the brand

• Create a branded website; communicating our brand story more effectively

• Obsessed with developing and telling brand and product stories who can implement performance marketing across all channels and mediums, guide strategic product development, and drive revenue growth

• Oversee and manage the CRM; Email marketing; increasing subscribership, e-mail segmentation strategy; flow emails to drive conversion, create branding, storytelling & learning vibe emails, develop a testing agenda

• Build out and launch marketing campaigns to generate awareness and engagement for the brand

• Manage performance-marketing activity across paid, owned and earned to deliver brand awareness and acquire new customers; manage paid agency strategy, spend, accountability and results. Optimizing Google search

• Manage, develop and oversee the social media strategy; building our community and creating opportunities for community engagement, sharing and feedback

• Own the PR strategy; executing with our agency; creating the story of a purpose driven brand. Developing a comprehensive PR strategy plan for our Founder.

• Develop & execute influencer/collaboration/partnership strategies

• Work closely with Product Development on packaging design and naming convention

• Build, manage, motivate, coach and develop the marketing team

• Partner with leadership to develop our forward-thinking company strategy and building a culture of cohesion and accountability

• Set, manage and achieve the marketing budget

Who are you:

• 15+ years of great marketing experience, where you have told great brand stories while delivering growth and revenue targets
• Curious, Creative and a big picture thinker

• Data driven marketer who lives on the intersection of brand building and growth marketing

• Passionate about the business, ready to create a compelling vision for the brand and our community

• Flexible and nimble

What you bring:

• A relentless focus on consumer needs and experience
• Depth of experience designing, copywriting, executing and testing digital/wholesale growth strategies

• Prior experience in a performance marketing at a high growth, DTC business

• Demonstrated capacity to take date-informed decisions, while balancing with creative and intuition

• Execute in the trenches and provide strategic leadership direction.

Defining Success:

• Success will be measured by the ability to hit our growth and revenue targets while telling cohesive product stories and deepening the brand affinity
• Demonstrated experience and leadership in managing comprehensive strategic marketing, creative, communications, social media, influencer, brand collaborations and marketing programs to advance the organization’s mission and goals.
• Experience in building, mentoring, and coaching a marketing team.
• Demonstrated skill in proactively building relationships with partners.
• Excellent judgement and creative problem-solving skills, including negotiation and conflict resolution.