Terrain Brand Marketing Coordinator

Title

Brand Marketing Coordinator

Reports to

Director of Brand Marketing

Overview

Terrain is seeking a creative and dynamic brand marketer who will champion and celebrate Terrain’s nature-inspired heritage through contribution to PR programs, influencer activations, social media scheduling, special events coordination, and more. The ideal candidate has a collaborative spirit, sense of curiosity, thirst for learning, and passion for storytelling – both visual and in writing.

You will be an integral part of the marketing team working directly with the Director of Brand Marketing and partnering with cross-functional partners within Copy, Design, Merchandising, and Web to ensure product and messages are aligned with timely and relevant deployment.

This role will be responsible for scheduling and publishing on Terrain’s social channels, engaging with community members and taking on the brands’ voice and ethos with guidance from the create and copy teams. Additionally, this role will support coordination efforts related to public relations initiatives and influencer and brand activations, including special events.

Responsibilities

• Support planning and execution of social media content working with marketing, merchandising and creative teams to ensure content and timing aligns with business objectives.
• Maintain social media calendar and execute day-to-day scheduling and publishing to brand social media accounts.
• Facilitate the development of unique photo and visual content in partnership with the marketing and creative teams.
• Lead conversations with potential customers through timely responses whether it is to celebrate their love for the brand or connect them with the customer service team for assistance and support.
• Work cross-functionally and serve as the conduit between the Social Media team and Customer Service team by helping to manage and escalate any community issues to proper management.
• Listen, engage, and respond to external (earned) Instagram community posts (including tags, mentions, direct mentions, and hashtags) to celebrate brand love.
• Identify opportunities to utilize user generated content in brand digital channels.
• Discover new innovative ways to interact and engage the community across platforms and stay up to date on emerging social media trends.
• Monitor and notify winners and fulfil prizes for social sweeps.
• Assist in developing media and influencer target lists and maintain PR + influencer outreach calendar.
• Support media relations and influencer campaigns through the development of curated line sheets/picture packs and sample/product allocations and mailings.
• Maintain log of sample and product allocations.
• Monitor media and influencer coverage and compile/update weekly and quarterly recaps.
• Assist in event coordination including but not limited to vendor research, outreach, store communications, RSVP tracking, post-event recaps.
  
  

Qualifications

• 1 year working in a PR and/or social media related role for a brand or agency
• A positive and high energy individual
• Strong written and verbal communication skills
• Attention to detail and proven time management and organization skills
• Extremely well organized, methodical, and efficient
• Self-motivated and proficient at managing multiple projects simultaneously
• Ability to identify social and lifestyle trends
• Innovative and excited to bring ideas to the table
• Experience publishing content and working on major social platforms such as Facebook, Instagram, and Pinterest, as well as knowledge of and interest in new features offered by each
• Computer proficient in Word, Excel, Adobe Acrobat and Power Point
• Adobe Photoshop skills a plus
• Photography skills a plus
  
  

Education

Bachelor’s Degree in Marketing, Communications, New Media or related field experience

Location

Philadelphia, PA

Travel

Some travel may be required.

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