Social Media Marketing Specialist - REMOTE

As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.

Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.

We have more than 11,000 employees around the world, and products available in over 140 countries.

This position is not eligible for Visa Sponsorship.

Position Summary

The Social Media Marketing Specialist will take a hands-on, leading role in developing and executing organic social and influencer marketing campaigns for a set of strategic NHSc brands, as a core component of the digital marketing mix. The Social Specialist will grow, maintain and engage followers across social media channels to build deeper connections between consumers and NHSc’s brands. They will also proactively seek and build relationships with influencers ranging from nano (<15K followers) to larger influencers (250 – 500K followers). The Social Media Marketing Specialist will activate social & influencer campaigns across the full consumer journey with clear objectives and KPIs aligned to the holistic brand strategy.

This role will be a great fit for someone who is passionate about social media and understands the impact and importance of influencer marketing. Relationship building is at the core of this position. We’re looking for someone with natural relationship-building skills who can engage and speak empathetically to individuals who are aspiring for a healthier lifestyle or navigating medical conditions and need a voice to comfort, guide and inspire them.

Responsibilities:

• Activate organic social strategy and own community management
  • Develop & optimize organic social content pillars, driven by a deep understanding of the holistic brand strategy and business objectives
  • Create and maintain the social content calendar for multiple brands, aligned with the brand’s priorities and other planned activations
  • Partner with creative teams and guide the content creation process for organic posts
  • Schedule & monitor all organic social posts with awareness of paid social activations as well
  • Proactively respond and engage with consumers and prospects on social media channels, embodying the brand’s voice with existing and potential followers in order to grow and maintain brand fans and advocates
  • Provide regular reporting, including insights, opportunities, and competitive outlook
• Lead execution of influencer marketing strategy
  • Execute Influencer strategy for each supported brand, aligned to the holistic brand strategy and business objectives
  • Proactively seek out influencers using tools/platforms and organic outreach approaches
  • Thoroughly vet potential influencers and their followers to ensure brand fit and brand safety
  • Manage the end-to-end influencer relationship from initial outreach through briefing, campaign activation and ongoing relationship maintenance
  • Work with Brand and Digital leads on content amplification plans
  • Provide regular reporting, including insights, opportunities, and competitive outlook
    

Requirements:

• Bachelor's degree in Marketing, Communications, or other relevant field
• 3-5 years of demonstrated experience and in-depth knowledge of the social media & influencer marketing industry
• Hands-on experience across Instagram, Pinterest, TikTok, Facebook, Twitter, LinkedIn and social media platforms
• Experience with Direct-to-Consumer brands is a big plus
• Experience in nutrition, healthcare, or similarly regulated industries is a plus
• Ability to build and execute social and influencer strategies without dependency on agencies is required
  
  

Requisition ID

183397

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.