Manager, Influencer & Content Partnerships (B2B)
WHO WE ARE:
Fiercely independent. Passionately creative. Fueled by data.
Ayzenberg Group, based in Pasadena, CA, is one of the largest, privately held advertising and media companies on the West Coast. A culture of curiosity, we're filled with player/coaches who care about the work from the top down, and team members with an entrepreneurial mindset. We are an equal opportunity employer.
"Okay, nice jargon, but what does that actually mean?" Good question.
Basically, we believe we can do the best work possible, while still being kind and respectful to everyone involved. We strive to macro (not micro) manage and give all team members the support and freedom they need to thrive—both professionally and personally.
In a nutshell, whether you're a client or a team member, we want you to love it here.
WHO WE'RE LOOKING FOR:
The Manager of Influencer & Content Partnerships requires the ability to provide strategic campaign counsel and management of the day-to-day influencer relationships on one of our largest global technology influencer AOR accounts.
- Bring a comprehensive understanding of the technology space as it relates to B2B and its relationship to the associated influencer communities
- Develop project campaign timelines, recommendation of strategy, and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, influencer selection, and all relevant documentation (research, content samples, data analysis, competitive overview, etc.)
- Use data and industry knowledge to identify campaign appropriate influencers, while balancing a deep understanding of brand objectives
- Secure and develop long-standing relationships with influencers
- Own internal and external communications with influencers (client presentations, influencer briefs, brand and content negotiations and management from signed SOW to reporting)
- Liaison between Accounts/Ops, Project Management, MarSci, and Legal teams to ensure client deliverables are met
- Own outreach to talent agencies aiming to work with influencers they represent to generate interest in ION campaigns
- Establish trust, authority, and influencer rapport through confident communications, in-depth knowledge of all influencer campaign elements, and industry developments
- Provide client guidance and expertise to outline influencer selection, execution details, and timeline
- Manage client feedback/expectations and implement any updates and revisions required to secure content approvals
- Provide clients with comprehensive campaign analysis documentation and reports that evaluate all relevant performance criteria in partnership with the Marketing Science team
- Manage and track influencer budgets, contracting, invoicing, and payment workflow to ensure timely influencer payments
- Anticipate potential program or relationship issues, advising the Associate Director in time for the agency to act proactively
- Encourage and demonstrate unity behind team and agency decision-making
WHAT WE'LL (FOR SURE) BRING TO THE TABLE:
- A super competitive salary and amazing benefits and perks package, including full medical, dental, and vision
- A matching 401(k)
- Paid maternity/paternity leave
- Pet insurance
- Monthly wellness benefits (to spend however you like on your own well-being!)
- Annual education credit (for anything from Masterclass, to LinkedIn certifications, to a cooking or tango class -- have fun with it!)
- Unlimited PTO and paid holidays
- Fully remote / WFH options
- A supportive, fun, and respectful team environment
WHAT YOU'LL (IDEALLY) BRING TO THE TABLE:
- At least 5 years of influencer campaign experience working on B2B tech or technology verticals in a global setting
- A demonstrated track record of managing influencers and developing large scale, always on influencer programs
- Strong strategic thinking, analytical, and problem-solving skills
- Excellent organizational, attention to detail, and time management skills
- Excellent emotional intelligence and ability to encourage and demonstrate unity behind team and agency decision-making
- Superior communication skills and an ability to counsel a range of influencers on campaign needs and coach clients on influencer needs
- Maintain industry knowledge of the influencer industry, competitors, technologies, terms, trends, costs, and innovations
- Fluency with major social media platforms (Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn, Reddit, Discord, Clubhouse, and Snapchat)
- Interest and knowledge to stay current on all the latest pop-culture trends and innovations: technology, Internet of Things, IT, cloud computing, Security, AI, and datacenter products is a must
- Management experience acting as a mentor to junior team members
- Digitally savvy with Microsoft Office suite proficiency
So, if you've read this far and have that butterflies in your stomach feeling, send us your resume, we'd love to hear from you.
