Livestream Production Specialist (Twitch, Amazon Live, TikTok Live)
The Company
LiveCraft is a specialist marketing agency that authentically immerses brands in live streaming environments. We design and activate custom programs for progressive brands that build genuine connections with fans across all live platforms. We are pioneers in the emerging discipline of live commerce and work with leading brands delivering real-time experiences that are at the intersection of influencer, social, gaming, and e-commerce. LiveCraft is a division of Podean, the award-winning, and leading global marketplace marketing agency.
We pride ourselves on trust, empowerment, and flexibility. We promote a 4-day work week for all staff provided the work gets done and no clients request Friday streams!
The role:
You run the behind-the-scenes of live marketing streams that we are activating for our brand clients. You’ll use your livestream production skills to produce high-quality remote and in-person Twitch, Amazon Live, and TikTok Live streams using appropriate livestreaming software alongside our Livestream Marketing Coordinator. You’re an avid consumer of Twitch content and are ready to use your skills to create strategies for brands to retain viewers and grow followers. You know who is relevant on streaming platforms and are willing to use your savvy skills to mix commence and livestreaming.
Day-to-day requirements:
- Use appropriate software (OBS,vMix, etc) to produce livestreams, including displaying graphics and overlays, bringing in remote camera/game feeds (video switching), and mixing audio
- Conduct equipment tests/shoots/streams in preparation for upcoming streams
- Prepare the set (lighting, set design, etc) for streams
- Take behind-the-scenes and product pictures for clients
- Resolve technical issues with streams as they arise
- Ideate stream themes for livestreams and manage the content calendar for multiple accounts
- Research and implement growth strategies for clients’ streaming channels
- Coordinate the creation of social assets with internal and external resources for upcoming streams
- Sourcing talent, set design, and stock footage/audio
- Create pitch decks for livestreaming activations
Experience
- 2+ years of experience in live broadcasting/streaming
- Strong knowledge of Twitch and other livestreaming platforms required
- Strong knowledge of live streaming software (OBS, vMix, etc) and equipment required
- 1+ years of experience in gaming is a plus
- 1+ years of experience in studio/video production is a plus
- Proven team player having built strong relationships with agency teams, clients, partners, and talent
- Briefing and coordination of other specialists and partners to deliver on their specific tasks
- Familiarity of the dynamic marketing or advertising environment
Key Qualities:
- Must be located in LA and able to commute to West Hollywood studio 2-3x per week at minimum
- Flexibility in work hours is required due to the nature of streaming schedules
- Highly responsive and organized
- Proactive, curious, and enthusiastic attitude
- Flexible and can cope with change
- Ability to wear many hats as the role evolves
- Highly responsive and organized
- Design-making skills with proven ability to understand social media landscape to avoid posting harmful content
- Ability to multitask. You’ll have lots of competing priorities and a broad variety of tasks
- A desire to learn and grow in an emerging marketing discipline
- Ability to clearly communicate your ideas
- Attention to detail
- Bachelor’s Degree preferred
