Influencer Marketing Coordinator, National Stigma Initiative

ABOUT SHATTERPROOF:

Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. To achieve this, Shatterproof has identified three priority pillars: revolutionizing the treatment system, breaking down addiction-related stigma, and supporting and empowering our communities.

Recognizing the gap in stigma reduction efforts across the nation, Shatterproof has quickly become a leader in the space. In 2020, Shatterproof launched a national movement to End Addiction Stigma to address this gap and catalyze efforts to reduce addiction-related stigmas. Based on extensive interviews, literature reviews, and case studies, we believe that effectively addressing stigma is a critical, cutting-edge component of combatting this crisis–and every individual and institution in the U.S. has an important role to play. Accordingly, Shatterproof has identified six systems that will have the largest impact on those with substance use disorder (SUD): employers, healthcare, government, criminal justice, media & entertainment, and local communities. Currently Shatterproof plays an integral role in Pennsylvania’s statewide addiction stigma reduction behavior change campaign, as well as a healthcare pilot in the state, and is leading a statewide effort in Kentucky (launched March 2022).

In addition to this work, in January 2021, Shatterproof hosted a virtual panel during the historic National Day of Service, at the request of the Presidential Inaugural Committee. In June 2021, Shatterproof was a founding partner in delivering the inaugural Stigma of Addiction summit. The summit brought together leading experts from universities, health systems, nonprofit organizations, and governments as presenters and speakers, and over 4,500 participants registered to attend. The second annual summit just took place in June of this year. Lastly, but certainly not least, the National Stigma Team released the Shatterproof Addiction Stigma Index in October 2021, which was the most comprehensive survey of addiction stigma ever fielded to assess attitudes, knowledge, and behaviors of the general public of individuals with an SUD. A modified version of this evaluation tool is leverage in our state campaigns in order to have a standard of measurement across our portfolio of work.

In the past year, the National Stigma Initiative has seen exponential growth and we will continue to scale our programs across the country in 2022 and beyond. Thus, the National Stigma Initiative is looking to onboard an Influencer Marketing Coordinator to be a key member of our growing state-based work.

POSITION:

The Influencer Marketing Coordinator will be responsible for executing influencer marketing strategies to increase awareness and engagement for the National Stigma Initiative’s statewide stigma campaigns, in current and forthcoming states. This position will work in close collaboration with the National Stigma Initiative state-based team members, as well as with the Director of Social Media Engagement and the existing influencer marketing team on the National Stigma Initiative.

The Influencer Marketing Coordinator will manage end-to-end project management–from identification and recruitment to activation and ongoing relationship management of campaign influencers. They will also lead the monitoring and reporting of influencer metrics to inform the continuous improvement of the campaign strategy. The successful candidate will be comfortable in a fast-paced environment, flexible, able to juggle multiple priorities and competing deadlines, and is an effective collaborator. The day-to-day of this position will entail influencer prospecting and email outreach, attending campaign meetings with internal and external stakeholders, development of campaign briefs and project timelines, and management of content calendars.

This position will report to the Director of Social Engagement, National Stigma Initiative. This person will be an individual contributor, with no direct reports. The position will be based remotely and at this time there is only an expectation for quarterly travel for team retreats. Willingness to travel is a plus.

DUTIES AND RESPONSIBILITIES:

• Assist the Director of Social Media Engagement and Stigma influencer marketing team in implementing influencer marketing strategy for state-based stigma reduction campaigns, tailoring approach to state-specific needs;
• Leverage influencer marketing software to research and identify potential influencer partners based on audience size, niche, engagement rates, etc. to create a pipeline for influencer recruitment;
• Vet potential influencers against agreed upon criteria set forth by both Shatterproof and state stakeholders;
• Engage, cultivate, and maintain ongoing relationships with influencers across social platforms to meet campaign objectives;
• Prepare influencer communications and briefings, including drafting outreach, contracts, and creative guidelines and materials;
• Collaborate with influencers to create content that aligns with state campaign messaging;
• Track influencer social media content deliverables and performance;
• Manage and collaborate on influencer marketing budgets for respective programs and make data-driven recommendations to increase impact;
• Set influencer acquisition goals to support the overall goals of the programs;
• Prepare reports and contribute to regularly scheduled meetings to report on key performance indicators and propose continuous improvement based on social media analytics;
• Collaborate with Program Coordinators to identify campaign participants for possible inclusion in the influencer program; and
• Streamline project timelines and ensure partner satisfaction with their respective influencer network, as well as other internal departments, as necessary.

Perform other related duties as assigned by the Director of Social Media Engagement, National Stigma Initiative.

QUALIFICATIONS:

The ideal candidate qualifications include:

• Bachelor’s degree and one (1 ) year of influencer marketing experience strongly preferred. In lieu of a bachelor’s degree, four (4) years professional experience within sales, marketing, social media, communications, or related field will be considered.
• Demonstrated track record of using social platforms, such as Instagram, Facebook, Twitter, TikTok, etc. to drive campaign engagement and social change.
• Experience managing social media platforms and creating content for platforms.
• Exceptional communication–written and verbal–and interpersonal skills.
• Strong organizational, project management, and analytical skills.
• Highly collaborative.
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus.
• Spanish proficiency is a plus.
• Passion for Shatterproof’s mission is highly desired!

Shatterproof values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history. We strongly encourage people from underrepresented groups to apply.