Digital Media Manager

ColinKurtis Advertising develops and designs strategic marketing solutions so that our clients can create meaningful brand experiences for their customers. Here at CK, we focus on people first—the people we work for and the people who work for us. We believe that when quality people do amazing work for clients who value what we do, we all benefit.

Who you are:

An organized, detail-oriented, self-motivated digital leader with great follow-through who is completely dedicated to client satisfaction. You thrive in a results-driven environment, have the desire to gain knowledge of each client and their markets, and most importantly, have the ability to connect with the client and develop a platform of trust.

What you’ll be doing:

• Act as the lead on owned and paid digital media for B2B & B2C brands, including Google Ads, Walmart Ads, Facebook, LinkedIn, Instagram, Twitter, Pinterest and digital content, such as blogs.
• Lead and develop 1-2+ coordinator roles to ensure clients’ messaging and advertising is on brand and
• Work with clients to understand their business goals and develop digital media and social media strategies to reach their audiences
• Present and report client metrics to internal and external audiences
• Build and oversee digital media and social media content calendars
• Be the voice of the clients/brands on social media – via copywriting, content development engagement and management on various channels including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.
• Implement and manage multiple digital and social campaigns including paid platform targeting and budgets
• Develop shareable content, photos and graphics with assistance from creative department as needed
• Post and monitor content through social media management tools
• Identify opportunities to amplify the reach of social media campaigns, including influencer strategy and user-generated content
• Deliver monthly or quarterly social media analytic reports
• Manage partnerships and provide direction to influencers
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Manage day-to-day social ad strategy and conversion goals — web traffic, lead generation, social engagement and brand awareness
• Create and manage digital & social ads on Google, Bing, Walmart, Facebook, LinkedIn, Pinterest, YouTube, Instagram, Instacart and other platforms as needed.
• Manage ad budget, monitor/report campaign success and billing reports
• Manage day-to-day Google Ads strategy including keyword research, conversion goals — web traffic and lead generation
• Develop ad copy and descriptions
• Manage ad budget, monitor/report campaign success and billing reports
• Collaborate with copywriters, digital and account teams for keyword research
• Assist in blog and digital copywriting, as needed
• Create content for digital promotions for e-commerce programs
• Provide quarterly web analytics reports

What you should have:

• Bachelor's Degree required, preferably with a focus in Marketing, PR/Advertising, Business.
• Minimum 3 years of marketing experience with 2+ years of Paid Social and Digital experience
• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search, GDN) highly preferred
• Experience in Facebook Ads/Business Manager, Twitter Ads, and LinkedIn advertising a MUST.
• Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology
• Demonstrable experience working on paid social media accounts across several levels of budget (small to large)
• Proven ability to understand high-level client goals and how they translate into paid media strategy
• Understanding of broader media planning and buying – to ensure integration/coordination with wider media objectives
• Process oriented, with the ability to juggle many tasks/thought processes at one time in a fast-paced environment. Time management skills are critical
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Excellent writing and communication skills
• Knowledge regarding Influencer marketing a plus

Why ColinKurtis

When you work here, you’re always in the know and part of a team, because we share the big picture and work together on the small details that make us successful. We know it takes more to make a job awesome, so we provide more than the expected. We offer competitive salaries and top-of-the-line benefits including generous vacation time, subsidized health insurance and a 401k with up to 3% company match. You work for a reason, and that’s why we take great pride in providing opportunities that benefit you and the important people in your life. CK has grown a lot in 25 years and, with more great people like you, we’ll continue to grow.