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Posted July 21, 2022
Waves Labs

Digital Marketing Manager

Waves Labs
Miami, FL, USA Remote ⚠ [Archived] No Longer Accepting Applicants

We are looking for an experienced Digital marketing leader to lead our digital marketing campaign creation and execution across all paid digital channels. You’ll work across all paid social, influencer marketing, and biddable media channels working closely with he CMO to deliver impactful digital support to every campaign.

You’ll have the opportunity to work on core Layer 1 campaigns as well as launch and support exciting new Web 3 products built on Waves.

The ideal candidate will be highly process orientated, have a very strong background in paid media marketing, influencer management and analytics. With a keen eye for detail, highly proactive and able to work independently.

Responsibilities:

  • Create and execute multi-channel digital marketing strategies for Waves and Waves based ecosystem projects
  • Proactively identify where digital marketing support is needed across the Waves Ecosystem
  • Create and maintain relationships with Crypto influencers and direct media space to support Waves campaigns
  • Setup paid advertisements in paid social, programmatic, native and Google advertising platforms.
  • Analyse and optimise ongoing ad campaigns
  • Create detailed paid media plans with creative requirements, ad placements, forecasts and goals for every campaign
  • Brief creative teams on the creation of any advertising collateral (landing pages, images, videos)
  • Setup a strong analytics system in GTM and other analytics platforms to monitor performance of campaigns.
  • Actively report on campaign performance to the CMO.
  • Set and manage a paid marketing budget and proactively identify and prioritise opportunities where spend would have the highest impact.

Requirements and skills:

  • 3-5 years of paid marketing management experience, 1-2 years of paid marketing leadership experience.
  • Deep understanding of the paid marketing platforms and channels available and how to use them. You will be setting up campaigns as well as planning them.
  • Highly proactive with an eye for spotting and communicating opportunities
  • Strong influencer network already established (a huge bonus)
  • Process-driven, resourceful, detail-oriented, and highly organized
  • Strong understanding of google tag manager, paid social pixels and able to create reports on marketing performance independently.

About Waves Labs

Just launched in April 2022 and headquartered in Miami, Waves Labs is the growth engine for the entire Waves Ecosystem. With the primary objective of mass adoption of Waves technologies, Waves Labs seeks to grow awareness, support projects building on Waves with funding and mentorship, and integrate Waves with leading blockchain protocols.

Waves is a layer-1 blockchain built to be the foundation of web 3, with a thriving ecosystem of DeFi, Gaming, Metaverse, and NFT projects. Waves has focused predominantly on product development and have grown organically recently hitting the top 10 rankings by TVL. Waves Labs is founded to add marketing and business development support to the Ecosystem and has ambitious goals to achieve in 2022.

Benefits:

  • Market-leading compensation including performance-based bonuses paid quarterly
  • Fully Remote; work from wherever you choose (and if you fancy it, we have offices in Dubai and Miami)
  • Unlimited Paid time off
  • Be part of a founding team within an already established top 100 blockchain ecosystem
  • Travel expenses and time at crypto events (where relevant).