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Posted July 25, 2022
NAADAM

NAADAM

NAADAM
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Who We Are

Naadam Inc. provides high quality, curated fashion content and goods across a portfolio of DTC brands. Naadam is a direct-to-consumer sustainable and ethical cashmere company. We go straight to the source of the world’s best cashmere, Mongolia’s Gobi Desert, and work directly with herders and their goats to provide our customers with high quality, sustainable and unbelievably soft knitwear at the world’s fairest prices. Learn more at https://naadam.co/

Havi... the right people is the key to being successful here. We value and mentor each member of our growing team. Naadam searches for talented, goal-oriented professionals who live and breathe the brand and thrive in a flexible and changing work environment and can adapt to anything. Our team of innovators have enabled us to continue to grow and expand. We encourage an entrepreneurial spirit while empowering our employees to be independent and creative in whatever they do to achieve success.

Role & Responsibilities

We’re looking for a Social Media Strategist to become an integral part of our Marketing team. As the Manager of Social Media & Partnerships, you will be responsible for developing and executing a social media strategy for the brand that drives awareness and engagement across relevant social media platforms. A successful candidate for this role is a strong self-starter, strategic thinker, driven, and up-to-date on social media trends. This role reports to the Director of Marketing and will partner closely with Creative, Growth Marketing, Buying/Planning, and Customer Experience.

Role & Responsibilities

  • Social Strategy
    • Develop and drive integrated social media strategy and execute across all social platforms
    • Leverage data & insights to drive informed, cohesive social strategies across all channels
  • Organic Social
    • Work with the Director of Marketing to develop and oversee social content calendar in line with brand plans and goals
    • Manage organic social grid and stories
    • Ability to create, capture, and edit content on an ongoing basis- IE: TikTok, reels, static feed posts, stories etc. (alongside Graphic Designer as needed)
    • Own community management- responding to all DM’s, liking and commenting on all tagged content
  • Influencer Partnerships (Paid and Gifting)
    • Continue to develop our growing social community through gifting programs and paid partnerships
    • Lead the ideation, planning and execution of targeted influencer campaigns each month (both gifting and paid) in line with overall business plans and what is trending on social
    • Develop creative briefs and work with influencers to produce necessary content
    • Cultivate and maintain influencer community - actively identify and cultivate new influencers and support and foster long-term relationships with our existing influencer community
    • Create and track all Netsuite orders for all gifting
  • Business-to-Business Partnerships/Events
    • Seek out brand partnerships and ways to collaborate with like-minded brands
    • Support co-branded events
    • Support giveaways as you see fit
    • Attend all influencer events to capture content and engage with talent
  • Reporting
    • Report on influencer social media performance on a weekly basis to identify insights, establish and standardize KPIs and benchmarks
    • Continuously analyze channel performance and provide actionable insights on the effectiveness of various strategies for different channels

Qualifications And Experience

  • 2-5 years of experience, with at least 1 year of experience in managing a brand’s social media presence and influencer marketing campaigns
  • Influencer agency experience or PR experience is a plus!
  • Deep understanding of social media platforms such as Instagram, TikTok, Facebook, Twitter and Pinterest. You have experience creating and managing all social media content
  • Knows how to capture content natively within apps like Instagram and TikTok and is familiar with the specifications and nuances of social assets
  • Informed of the constantly changing social media landscape, spotting industry and cultural trends, best practices, and emerging technologies and risks
  • Self-starter and “do whatever it takes” attitude
  • Dynamic and driven
  • Strong negotiation skills and industry knowledge of performance-based influencer marketing
  • Excellent verbal and written communication skills
  • Loves pop culture and sustainability a plus!
  • Highly adaptable and comfortable working in a fast-paced constantly changing digital environment