Director Social and Influencer Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Mattel continues to invest in social and influencer marketing for existing powerhouse brands and new product launches to increase reach, engagement and conversion for kids, shoppers and collectors.
With new investments in social production, digital asset management, project management and performance marketing solutions this role represents a highly visible opportunity to define and drive adoption of new processes, tools and solutions for brand and digital content teams integrating business goal setting broadly into the employee experience.
This role will contribute to immediate results and build future, next generation social media capabilities for the most iconic toy brands in the world. You will both create and promote the vision for a best-in-class social media and influencer marketing team and dive into brand strategies and priority global campaigns to ensure the team achieves exceptional results.
This is a highly cross-functional role, so we’re looking for a collaborator that will partner with commercial and marketing leadership to define a go-to-market social strategy that delivers results for stakeholders across global Grand Brand Marketing, Commercial, Media, Retail, Sales, Product, and Ecommerce/DTC teams.
What Your Impact Will Be:

• Head of all aspects of planning, development, testing, implementing, reporting for social and influencer campaigns across Mattel. This includes setting goals and KPIs per the department and each campaign.
• Responsible for all influencer activity and it’s connection to POS from annual to campaign level.
• Align the annual digital strategy and activation of campaigns across platforms, engaging with brand teams, talent agencies and production teams to create premium assets to engage audiences
• Create meaningful connections and conversations with fans and consumers, turning social monologues into Mattel driven dialogues.
• Maintain high influencer viewership across brands, increase social reach & engagement while guiding the audience along the path to purchase
• Oversee team’s management of paid aspects. If paid or contracted, ensure final creative and custom integrations are consistent with the brand brief
• Anticipate and proactively mitigate issues that arise; consistently communicating with appropriate leads regarding updates on progress, relevant delays, or issues and budget implications
• Build internal relationships with key partners including brand and legal ensuring common business outcomes and goals are met
• Oversee team’s management of budget tracking across brands and plans
• Coach and develop broad team of talent and digital experts
  

What We’re Looking For:

• The ideal candidate has experience successfully building and managing social media and influencer marketing operations in large companies or agencies with highly visible IP.
• 12+ years of relevant digital experience, with a focus on social and relationship building in the family and parenting space
• Advanced knowledge of digital marketing and the influencer community
• Strong project management and organizational skills, with ability to prioritize in an environment where key partners all expect to be a priority
• Understanding of KPI’s as they pertain to influencers
• Ability to influence partners and provide alternative solutions on requests that do not fall into strategy
• Experience managing a large team; establishing a culture to attract and retain digital talent
• Understanding of COPPA guidelines and FTC guidelines
• Experience with Social media and influencer marketing SaaS and PM platforms
  

Skills:

• Superior strategic-thinking skills that clearly articulate approach to solving problems and added value to our consumers and business partners
• Advanced understanding of new and emerging social media and video platforms, influencer marketing, content and trends
• Strong interpersonal skills to own internal and external social media agency and client relationships for digital media and other related services
• Digital campaign development and management with a primary focus on paid social
• Financial budgeting, forecasting & reporting
• Digital optimization, performance analysis, A/B and multivariate testing, audience segmentation, creative partnerships
• Confident leadership and communication skills that inspires and motivates a large team of social media and influencer experts while guiding career growth.
• Proven negotiation skills to influence brands and teams to think outside the box and try new ways of engaging consumers.
• Social-first creative skills that demonstrate the ability to write compelling briefs that differentiate owned, earned and paid social strategies to reach bold business and marketing objectives.
  

What It’s Like To Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
  

Our Approach to Hybrid Work
We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareer... .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.