Senior Director, Influencer and Entertainment Marketing

It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

Job Summary

Starpower is an entertainment marketing and pop culture strategy agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. In 2007, we launched starpower, flipping the agency model on its head by crafting a new way of working with brands. By establishing brand objectives, identifying the accurate strategy and demonstrating our outstanding network, we implement tactics that ensure our clients place in the cultural conversation. With offices in New York, Los Angeles and London, starpower conducts business globally, and has earned the honor of trusted advisor to our growing circle of influence.

You are a thought-leader and trusted advisor, you will lead Influencer marketing strategy development and campaign execution on behalf of starpower clients in the beauty, aesthetics, health & wellness categories.

Who’ll Love This Job

• You’re intuitive – you see between the lines and understand needs of clients before they do.
• You’re a doer – who sees issues and solves them, requiring minimal oversight to do your best work
• You’re flexible – knowing when to lean into things to keep things moving
• You’re an authentic partner – tailoring your approach to suit a variety of audiences and collaborators to deliver the most acutely
  

What You’ll Do

• Develop Influencer marketing strategies to meet client objectives (on a yearlong and campaign centric basis), establishing goals, timelines, and results.
• Lead all aspects of execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting and campaign reporting/measurement
• Maintain consistent knowledge of client, generating original ideas to amplify their efforts through influencer marketing and pop culture partnerships
• Understand key competitors and their business strategies
• Understand and provide thought leadership on cultural trends and issues
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth
• Lead and mentor junior team members, ensuring quantity of work and timely client deliverables
  

Business of the Business

• Ownership and accountability for revenue forecasting and recognition (Forecasting on a monthly, quarterly, and annual basis)
• Responsible for generating/negotiating new agency Scopes of Work for each Client engagement
• Ensure that Pos are opened for each signed Scope of Work
• Responsible for management of client budgets, including OOP and Influencer payments, ensuring that funds are in-house and payment are made on time and in accordance with Influencer contracts, in order to maintain positive relationships with Influencers and brand partners
• Participate in client Quarterly Business Review (QBR) meetings, as applicable, including development of meeting agenda and content
  

General/Client Service

• Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
• Attend regularly scheduled and sporadic client conference calls
• Attend in-person meetings with clients and agency partners
• Participate in planning sessions from conceptualization to tissue session to final presentation
• Participate in business pitches, presentations to clients and prospective clients
• Assist in the overall growth of the agency, including new business & networking
  

What You Should Have

• Minimum 8 years of experience in a role with experience driving influencer marketing
• You are proactive & with an appetite for bringing fresh ideas and improvement processes to the table without being asked
• A strategic mentality and deep knowledge in the influencer marketing space
• Outstanding relationship building skills, proven track record to connect with clients and develop meaningful partnerships by encouraging confidence and trust
• Proven track record to develop meaningful influencer relationships that results in authentic and persuasive storytelling
• The ability to effectively collaborate with multidisciplinary teams a must
• Strong project management skills with outstanding attention to detail
• Experience with paid social media in support of influencer campaigns
  

Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.

• All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation.
  

Real Chemistry offers a fully comprehensive benefit program including flexible PTO, expanded paid leave and return to work programs for new parents, and a five-week sabbatical program. Other perks include a 401(k) match, mental health counseling, an annual wellness stipend, pet insurance, student loan repayment and other financial benefits such as life and disability insurance. Learn more about our great benefits and perks at: http://www.realchemistry.com/<... Chemistry is an Equal Opportunity Employer. We foster an environment that embraces diversity.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.