Digital Marketing Manager
DIO is a divine, new line of ready-to-drink, canned cocktails (alcohol-included) and cocktail mixers (“BYOA”). Seeking a cocktail enthusiast with an entrepreneurial mindset and successful marketing background (spirits preferred).
About DIO
DIO is a new line of ready-to-drink, canned cocktails (alcohol-included) and cocktail mixers (“BYOA”). Named after Dionysus, the original party god, DIO offers modern twists on classic cocktails from around the world. Each elixir offers an all-natural, “less guilt” drinking experience sure to bewitch any mortal palate. Within each celestially canned cocktail is a “double dose of spirit with a splash of sin” (i.e. two cocktails per can) using only premium spirits and ingredients. Our mixers are designed with a simple 1-1 mix ratio resulting in a Non-GMO quickfire concoction for any hedonist host.
Founded by renowned party planner, Bronson van Wyck and entrepreneur, Nick Bradley, DIO has reimagined classic favorites with exotic ingredients to create modern-day, epicurean elixirs that are mixologist-worthy and Mt. Olympus approved. Forget what you think you know about canned cocktails and mixers… this is the nectar of the gods.
The Position:
We are looking for a well-rounded, detail-oriented candidate to develop and manage the brand’s marketing operations, setting up for rapid growth and innovation in coming years.
We are a start-up and are looking for someone scrappy to create and execute digital marketing plans, directly manage creative and digital partners, oversee all online channels and execute new product launches, both large and small. They must be able to think critically, focusing on immediate efficiencies and long-term scalability, solving problems in real time while planning future growth. This person will report directly into the CEO, and be a key leader in developing & leading the marketing strategy for the brand.
Responsibilities:
-Work with CEO to create and manage marketing calendar, managing all advertising and promotion activities across digital channels
-Create strategic marketing funnels for conversion combining all forms of digital advertising and PR
-Lead the DIO e-commerce and Amazon sales channels
-Execute DIO’s online marketing strategy and budget; align resources and priorities consistent with the overall business and growth strategy
-Manage all marketing channels and brand communications including email, social media, PR, influencer, digital advertising and more
-Expand on DIO’s existing email marketing strategy and campaigns, creating different funnels and campaigns to increase conversion
-Write creative briefs and project manage all digital creative
-Plan content and strategy for social channels
-Develop strategic partnerships with influencers and ambassadors to drive awareness and sales
-Oversee the development and distribution of original content across owned channels
-Identify, vet and manage outside performance marketing agencies, creative agencies and freelancers to meet the needs of a rapidly growing business
-Set KPIs, measure and report on the performance of all activities and campaigns and adjust strategy and activities to raise the bar
-Continue to refine brand position and brand voice as brand scales
-Set growth plans for the team and foster a team culture while being a thought partner to the CEO
Requirements:
-Minimum Bachelor’s degree with proven start-up experience
-3+ years of experience in Marketing across digital channels with strong management experience (understands performance marketing)
-Experienced with Shopify, Klaviyo, GA and Facebook Analytics
-Experienced with Amazon Seller & Vendor central a +
-Strong understanding of multi-customer, digital funnel strategy to drive business forward
-Highly analytical, strategic, hands-on and creative
-Ability to set performance goals, KPIs and analyze metrics
-Design-oriented, with eye for brand-forward content
-Self-motivated, energetic and adaptable; open to wearing multiple hats within a flexible start-up environment
-Demonstrated success growing market share and mind share; prior experience at a high growth startup or new-to-the-world brand is a plus
-Not afraid to get down and dirty unpacking boxes
Applicants are expected to have current work authorization in the country that the role is located.
We strongly encourage under-represented minorities to apply. DIO is an equal opportunity employer - we welcome everyone to our team.
It has been and will continue to be a fundamental policy of DIO not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
