Social Media Insights Manager II

Who we are looking for

Working at Nike in this time of growth and strategic intent is a unique opportunity. We’re looking for a Social Marketing Insights Manager join Nike’s Global Marketing Science organization, supporting the measurement of our social marketing activations and driving the creation of useful insights that help optimize Nike’s digital media strategy.

This position will sit within the Paid and Earned Marketing Insights team, which will play a meaningful role in shaping how Nike Consumer Marketing engages with athletes* to create, serve and retain them.

With the digital & paid media landscape evolving rapidly, it is an exciting time to join a team that works multi-functionally across this space to activate marketing insights that help accelerate Nike’s business into the future.

The ideal candidate is a dynamic professional who is passionate about the Nike brand, energetic and proactive, and thrives on working at the intersection of data and business. This means having personal, hands-on experience generating quantitative and qualitative consumer insights from both paid and organic/earned social media sources. This individual also has their finger on the pulse of social media trends – both consumer trends and platform trends – and understands how paid, earned and organic social media fit within an integrated marketing offense.

What you will work on

• Lead workstreams that serve to consolidate the team’s position as a centralized Social Intelligence center of excellence
• Develop and socialize insights, creative best practices and channel learning agenda(s) throughout the business, running point on projects that align with Nike’s marketing learning objectives
• Coordinate with internal/external partners to enable the design and execution of scalable end-to-end measurement and optimization solutions
• Spearhead the delivery of monthly and quarterly reporting deliverables in addition to ad-hoc reports that draw from social listening, social platform reporting tools, journey analytics tools (Branch, Singular, Adobe Analytics) and creator measurement software
• Build trust and forge strategic relationships with peers across Consumer Direct Marketing, Brand Marketing and Creative teams to see opportunities for the application of research, analytics, and experimentation
• Collaborate with peers within the Consumer Insights organization, developing standardized social measurement frameworks for paid, earned and organic social media. This includes but is not limited to Nike’s owned and operated social media footprint, creator/influencer campaigns, press coverage and paid social campaigns across major social platforms (Facebook, Instagram, Tiktok, Snapchat, YouTube) and emerging surfaces
• Promote the adoption of common self-service tools and instruments at scale across Geos/Cities/Brands/Constructs, assisting the Director of Paid and Earned Marketing Insights in establishing operational excellence for Nike Media Measurement that extends to empowered partners that will utilize these tools and data objects
• Manage vendor partners and contractor resources while setting goals for the impact of these resources - encouraging a culture of continuous improvement
• Stay up to date on industry trends, Martech/Adtech tools, and platform capabilities relevant to the team’s disciplines

Who you will work with

Reporting to the Director of Paid and Earned Marketing Insights, you will work with internal teams across Global & Geo Marketing Science, Consumer Direct Marketing, Global Social Media, Brand Creative, Global Consumer Marketing and Consumer Insights as well as external platform partners and vendor teams. This role will also work with Nike’s new media agency network, contributing to the onboarding of these new agency partners and establishing ways of working for paid and earned/organic social testing!