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Posted August 31, 2022
Scopely

Brand Manager

Scopely
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

The Brand Manager is a leader driving consumer acquisition through innovative and effective marketing and brand development. This role will drive the consumer advertising, branding, and word of mouth marketing for a Scopely portfolio game, and this person must be able to deliver with hands-on management of creative execution, acquisition strategies, and promotion. This role works in partnership with Creative, User Acquisition, ASO, Distribution, and Product teams to build and optimize marketing and advertising that drives consumer awareness, interest, and conversion.

What will you do?

  • Develop brand identity, logo, name and icon for your titles – working closely with the IP-holder (where appropriate) and Product team to get alignment and buy in.
  • Write creative briefs for internal and external creative teams to ensure we produce best in class creative consistent across all channels and resonate with consumers - including UA creative, trailers, viral content, and talent/influencer.
  • Work closely with UA partner and Creative Lead on continuously ideating and testing the most effective performance advertising campaigns that are both on brand and deliver excellent KPIs.
  • A leader in driving integrated launches and developing ongoing marketing strategies in partnership with other team members across performance marketing, social acquisition, TV and Mass Media, PR, influencers, promotions, and community functions.
  • Key contributor to ASO testing roadmap and analysis; owner of all visual creative and copy for app stores.
  • Drive the consumer identity and awareness of the brand outside the game; including review, feedback, and approval of advertising, app store creative, and marketing creative.
  • Support day to day marketing relationship with IP holder, product team, and developer.

What do you need?

  • Consumer marketing experience, preferably in gaming, entertainment, or digital live services.
  • Experience working with mass IP entertainment brands: film, TV, toy, or game brands such as Star Trek, Scrabble, and Marvel is a benefit
  • Strong experience in developing/driving impactful creative campaigns, and excellent creative and aesthetic judgment.
  • Experience in digital advertising and marketing. Experience in mobile user acquisition advertising is a bonus.
  • A KPI and results oriented person, capable of driving both tactical optimizations and media mix strategy and recommendations.
  • Desire to own projects through their full lifecycle: ideation, execution, and analysis.
  • Excellent written and verbal communication skills

About Scopely:

Scopely is one of the fastest growing private mobile-first video game companies, home to many top-grossing, award-winning franchises including “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “Scrabble® GO,” “WWE Champions” and “Yahtzee® With Buddies,” among others. Scopely creates, publishes and live-operates immersive games that empower a directed-by-consumer™ experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the mobile games industry. Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years. Scopely has global operations across 17 markets in Asia-Pacific, EMEA and North America, with additional game studio partners across four continents.