Director of Consumer Marketing

🚀 Whatnot

Whatnot (YC W20) is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re one of YC’s top companies and one of the fastest growing marketplaces ever. We’re laser focused on creating an exceptional software company, team, and place to work. You can read our principles here .

Our mission: enable anyone to turn their passion into a business and bring people together through commerce. We’re building the future of ecommerce; an interactive community where creators can make a living off their passion.

Did we mention we’re high growth? In January 2021, Whatnot had 10 ambitious employees. Today, the Whatnot team is 120+ employees and will exceed 300 by year end. We’re hiring forward thinking problem solvers across all functional areas. We recruit thoughtfully, can adapt quickly, and are scaling fully remotely.

📈 Opportunity Size

The ecommerce experience has been static for 20+ years and is one of the largest opportunities for disruption in the startup space today. Livestream shopping is a $170B GMV market in China and has grown 100% YoY. Retail is a $5T market opportunity!

💻 Role

• Lead an up-and-coming marketing function to drive the growth and engagement of sellers and buyers on the Whatnot platform.
• Test strategies and tactics to build the initial marketing playbook at Whatnot including leading attention grabbing stunts and campaigns.
• Create awareness and growth impact with creative campaigns through leveraging multiple channels including social, influencer, content, events, and life cycle.
• Lead strategy and execution of public relations and earned media efforts.
• Build critical metrics and develop the team to hit daring goals.
• Analyze both qualitative and quantitative customer insights and market data to develop successful strategies.
• Establish standard methodologies and procedures for maintaining consistent branding across initiatives.
• Sit on the Go To Market leadership team through being the voice of the marketing function.
• Work closely with the launch and categories teams to implement and complete initiatives around new and growing categories in an effort to rapidly expand the business.
• Collaborate with the product and design teams to effectively communicate new product features and build compelling product marketing initiatives.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As Our Next Director Of Consumer Marketing, You Should Have 8+ Years Of Experience In Marketing With a Focus On Creating And Owning Creative Brand Stunts And Campaigns That Drive Outsized Impact In Developing Awareness And Acquisition, Plus

• 3+ years of marketing team management experience with proven results at a high growth start-up.
• An especially strong marketing strategist with the ability to tenaciously prioritize and implement the most impactful efforts and initiatives.
• An excellent creative mind that will think out of the box to build compelling, exciting, and surprising approaches to driving interest and engagement in the Whatnot platform.
• A strong analytical problem solver that can use data to guide decision making while still leaning into your marketing intuition.
• Strong project manager who can excellently manage the execution of complex campaigns and brand moments.
• Experience marketing through multiple channels including social, influencer, content, events, and life cycle.
• You have been a top performer wherever you have worked.
• Comfort working extraordinarily fast in an ambiguous work environment.

Nice to Have:

• Experience working on a marketplace or a two-sided platform.
• Passion for creator communities, existing product categories on Whatnot, and/or new verticals that are uniquely suited for live e-commerce.
• Experience buying and selling in online marketplaces communities.

🎁 Benefits

• Competitive base salary and stock options
• Unlimited Vacation Policy and No Meeting Holidays
• Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
  • Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
  • Dental and Vision sponsored 100% by Whatnot for employees and dependents
• Work From Home Support
  • Laptop provided by Whatnot and home office setup allowance
  • $450 work-from-anywhere quarterly allowance for cell phone, internet, or co-working space
• Up to $500 monthly to spend within Whatnot App
• Care benefits
  • $1,350 quarterly allowance on food
  • $1,500 quarterly allowance for wellness
  • 16 weeks Paid Parental Leave and gradual return to work
  • $20,000 for family planning, such as adoption or fertility expenses

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.