Social Media Manager
- Position: SOCIAL MEDIA Manager
- Employee Type: Full-Time
- Location: Onsite- Glendale Heights, IL (Remote Work is not available at this time)
- Industry: Health & Beauty (CPG)
- Education: Experience social media marketing, management & strategy.
- Experience: 3-5 years
- Reporting to: Director of Marketing
- MULTICULTURAL BEAUTY BRAND SEEKS STRATEGIC, CREATIVE, SMART, FOCUSED SOCIAL MEDIA MARKETING STRATEGIST!
- POSITION OVERVIEW:
Reporting the Director of Marketing the Social Media Marketing Manager will oversee a team of Social Media Marketing Coordinators in developing and managing social communities for our health & beauty care brands. The SMMS is responsible for driving thought leadership around content development, engagement practices, reporting and process as it relates to the evolving & growing of our brand’s social presence, relevant & communities.
DUTIES/RESPONSIBILITIES:
● Coordinate & collaborate with marketing, sales & design team to strategically, creatively & tactically achieve brand marketing objectives
● Train & develop social media team members for skill & personal development and to maintain a cohesive social media strategy & team
● Manage & support the implementation of social media marketing & advertising strategy for company brands
● Support the development of social communities with brand’s most ideal consumers
● Support & troubleshoot the external agency with executing in-house & external task
● Coordinate & manage brand social media event production (i.e. Lives across platforms)
● Oversee paid social campaigns and lead execution of in-house brand’s social media advertising & sales funnel campaigns that drive conversions.
● Cross-functional collaboration with other departments - content, ecommerce, supply chain, customer service
● Provide influencer support, outreach and campaign management
● Able to analyze content performance using insights & analytics and provide strategy for optimization
● Ability to art direct & collaborate with design team for on-brand photo, video, graphics, and copywriting for use across digital marketing channels (social, website, email, etc.)
● Able to translate brand messaging & story into relevant social content to increase reach, engagement & build community
● Coordinate & manage monthly email, text message marketing campaigns
● Research and recommend cross promotion social marketing alliances
● Prepare weekly and monthly reports on web traffic and ROI
● Provide monthly/quarterly reports on on industry, market, consumer & competitive social/digital media trends and activities
SKILLS/EXPERIENCE:
● 5+ years of experience in social media marketing & advertising working in an agency or in-house
● 2+ years experience managing and mentoring a social media team, with the ability to show team growth
● Proven track record of effective and innovative work in the social media space; portofolio is a plus but not required
● Proven ability to strategize, manage, optimize and report on organic & paid social programs
● Experience in building successful brand accounts across social media platforms
● Understanding of new and emerging social and video platforms
● Able to develop creative & innovative social/digital campaigns to drive community development & engagement
● Ability to adapt to change in a fast-moving environment.
ABOUT OUR COMPANY:
- Universal Beauty Products (UPB), Inc. successfully serves the health and personal care products markets for nearly twenty years. The company has been dedicated to making and bringing to the marketplace the world's finest, high quality products. Our customers, both large and small, are national as well as internationally based. More than 100, 000 square foot facility houses Universal Beauty Products research and development laboratories, sales and marketing staff, manufacturing, customer services, administration and warehouse operations. All of the company's employees are committed to producing performance proven products and services. Growing and evolving company with great benefits and a lot
