Influencer and PR Manager

Job Summary:

Babe Original is looking for a creative and hardworking team member to lead daily execution for influencer and affiliate partnerships, with a focus on scaling out new branded content partnerships and expanding our paid media efforts. The role will be working in a fast paced, creative environment that offers an opportunity to be part of building rapidly growing business and team. The Influencer Marketing Manager would report directly to the Director of Marketing and E-commerce, where influencer relationships are our top priority.

Primary Responsibilities:

• Drive partnership strategy and execution managing long term omni-channel influencer and PR campaigns
• Support continued scale of new partnerships and foster long term relationships with our influence community at the macro level and above
• Drive efficient performance that is tracked daily, weekly, and monthly vs. aggressive growth and ROI targets
• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers and influencer agencies
• Continue to promote, educate, and nurture the brand vision and community goals with messaging across our influencer community to build deep, personal relationships
• Maintain a regular reporting schedule on outreach funnel and budget spend vs. aggressive growth and ROI targets, i.e., number of people contacted, in progress, closed, budgeted allocated MTD vs. target spend
• Suggest new ways to innovate and enhance our influencer marketing approach
• Stay on top of the latest trends while building the Brands commission base/ bonus driven platform.
• In partnership with PR agency, manage all media monitoring including weekly leadership reporting, project based reporting, and live media alerts in key moments.
• Manage PR activities including but not excluded to media pitch development, narrative development, media target review, and analysis and media outreach.
• Set KPIs and goals to align with team, company, and brand objectives.

Experience / Abilities:

• 2+ years of professional experience in influencer performance marketing
• Capacity to bring out-of-the-box thinking and excitement to experiment with unconventional approaches to PR and marketing.
• Team player and self-starter; ability to build strong relations internally across functional areas and externally with vendors, suppliers, and other constituents.
• Dedicated experience in direct influencer communication across all social platforms
• Dedicated DTS e-commerce brand experience
• Managed influencer marketing campaigns
• Strong team lead experience and cross-functional communication skills
• Interest in influencer + brand marketing with emphasis on building community
• Extremely strong written communication and negotiation skills
• Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
• Creative, curious, organized, problem-solver
• Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
• Loves beauty, social media, pop-culture, health, and wellness

Education / Certifications:

• BA in Business, Marketing, Communications, or other related fields