Social Media Director

Here at Insomnia Cookies, our dream is to always “Imagine What’s Possible!” As we grow our brand and community of Insomniacs, we are seeking a skilled thought-leader in social, who is at the forefront of social media trends, is customer-obsessed, and has a track-record for driving business impact.

As the Director of Social Media, you will be a part of an innovative, fast-paced team dedicated to producing engaging campaigns targeting existing and new customers. You will be responsible for the ideation, planning, and execution of social media and content strategies to drive brand awareness, engagement and community. Working cross functionally across teams such as Digital, Creative, Operations and Marketing Activations, you will contribute an in-depth understanding of the digital landscape and effective digital-first content.

Sweet Position Perks:

• The ability to revolutionize our approach to social engagement and spearhead the function of a newly created role
• A competitive base salary plus 12.5% annual bonus compensation package
• Cookie Jar internal stock earnings
• LTIP bonus plan eligibility
• Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans
• Hybrid work schedule (3 days remote/2 days in the office)
• 401K with contribution match
• 3 weeks paid vacation plus 2 Insomnia personal wellness days
• company cell phone & laptop
• relaxed, fun, come as you are office culture
• free cookies, branded swag and so much more!

Position Responsibilities:

• Own and drive social media strategy across all relevant social media platforms (Meta, TikTok, etc.), driving consumer reach, brand equity and community building.
• Bring innovative ideas from development through execution of social and digital campaigns, with a unique, but consistent POV for each platform.
• Drive accelerated growth on existing social media channels and oversee new platform launch strategies.
• Build brand advocacy on organic social channels focusing on best-in-class community management and discovering new ways to grow Insomnia Cookies Community.
• Constantly propose fresh creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo.
• Develop standards, expertise and best practices within Social to inform and scale across all marketing and channel platforms.
• Define and manage goals and KPIs for social platforms, ensuring they are being met and scaled.
• Develop & mentor direct report.
• Define resource needs and structure of social media team
• Architect and manage the development of the brand's social editorial calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content.
• Define and manage content creation plans to support the brand's channels.
• Collaborate with Digital Marketing, and E-commerce teams to execute integrated campaigns across paid, earned and owned channels.
• Work hand in hand with creative to develop compelling and engaging brand assets to drive new launches, support core hero products and bring brand storytelling to life.

Desired skills/experience:

• 8+ years' experience at a creative or media agency, or in-house with a brand team.
• Deep knowledge of social media and current/emerging social channels.
• Consumer-driven approach to lead brand effort in putting consumers, influencers, and advocates at the center of its social media strategy.
• Strong ability to leverage content to tell stories in social media and through influencers.
• Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met.
• Strong quantitative skills.
• Pop culture savvy; able to identify trends and key influencers and move on them quickly.
• Experience in social analytics/influencer tools preferred.
• Bachelors degree from an accredited university.