Senior Marketing Manager
🚀Senior Marketing Manager
📱Digital & Tech Services
📈1001-5000 Employees
🌎Remote (USA- Preferred Locations NY or WA)
💸Competitive Salary + Benefits
✨ The Opportunity ✨
Are you a laser-focused digital marketer with a superior attention to detail, an analytical mindset, and a passion for meeting performance goals?
A global digital and technology services company is seeking an innovative senior marketing manager to create and execute our Localization and AI Data Services marketing and competitive positioning strategies.
Your duties as a Sr. Marketing Manager will include working with the Localization and AI Data Services Teams and our Corporate Marketing Team to analyze competitor behavior, identify market trends, and increase our market share with B2B customers.
To be successful in this role, you should demonstrate a great track record in managing B2B marketing in Localization / AI Data Services and be enthusiastic about innovative storytelling and content strategies coupled with tactical execution that results in engaging, results-driven lead generation campaigns.
✨ Responsibilities ✨
- Create and execute a comprehensive marketing plan with strategic and tactical efforts designed to generate new B2B business leads in the Localization and AI Data Services industries
- Analyze current marketing strategies to identify new sales opportunities for Pactera EDGE’s Localization and AI Data Services offerings
- Perform competitor analysis toward an increased market share
- Develop customer-based marketing and branding strategies, based on differentiation of service offering
- Developing target buying personas and monitoring key marketing metrics against these
- Identify value propositions of service offering to define and inform new customer strategies
- Create a tactical plan of action focused on lead generation – across owned, social and industry partner channels - with data and metrics to determine effectiveness and return on investment of marketing efforts
- Orchestrate content development to support proposed marketing strategies across channels
✨ Requirements ✨
- Bachelor's degree in marketing, business development, or similar.
- 5+ years of experience as a senior marketing manager in Localization / AI Enablement Services
- Proficiency in CRM software, such as Microsoft Dynamics
- Advanced knowledge of B2B client behavior and corresponding marketing strategies
- Demonstrable experience in marketing innovation through various channels
- Exceptional ability and drive to increase competitiveness and market share
- Advanced competency in researching market trends and evolving buying behaviors
- Exceptional interpersonal, writing and communication skills
✨ Benefits ✨
- Comprehensive Healthcare, Dental, and Vision insurance
- Attractive pay package
- PTO
- 401K plan
📍 This a remote opportunity (USA-Preferred Locations NY or WA)
🎯 We have posted this position on behalf of our client. By applying you will have direct access to the hiring manager and the added benefit of joining the diverse IMS network.
💌 Interested in applying? Please click on the ‘Apply’ button or send a copy of your resume to [email protected]
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