Vice President Marketing

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About Us

Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One, with future brand launches currently under development.

About the Role

As the VP of Marketing of our soon-to-launch wellness brand, you will be developing and driving our comprehensive omnichannel marketing strategy across owned and performance channels, with the goal of launching and then scaling our new, digitally-native wellness CPG brand. This brand will mark the establishment of the fourth brand in the highly successful Very Great portfolio. This is an exciting, career-defining opportunity to get involved at the ground level and help launch and scale a new highly differentiated wellness CPG brand aimed at Millennial consumers.

This role will develop and lead our marketing strategy in a way that aligns our brand’s core values and meets our business objectives across all marketing and sales channels. Our ideal candidate is a practiced leader who can balance the execution and strategic elements of our short and long term objectives. You are passionate, curious, a talent nurturer, and an effective collaborator, and loves building new brands, developing community and thrives in a startup environment.

This role reports to the Founder and CEO, and can be based anywhere in the US.

Responsibilities

• Develop and lead our go-to-market strategy; develop brand positioning in this competitive market, drive awareness, customer acquisition and revenue with a strong focus on building a subscription-first customer base. (Includes all paid media channels, performance creative, email marketing campaigns, affiliate strategy, SMS, creating customer flows, SEO, UI/UX, etc.)
• Responsible for compiling, analyzing and leveraging performance data and in-depth consumer insights to identify optimization and new opportunities for growth. Report key data insights to the CEO to optimize brand strategy and tactics.
• Define, measure and report KPIs and performance of all paid marketing channels, affiliate, influencer channels and SEO and assess against performance goals, while executing robust optimization and A/B testing programs.
• Drive strategy and execution for our customer loyalty, lifecycle and retention efforts, with a strong focus on developing LTV growth strategy for new customers to manage future subscription churn, with an emphasis on building ways to retain customers before they cancel a subscription.
• Develop and manage customer segmentation strategy ensuring we reach the right audience with the right message, at the right place and time.
• Create and execute integrated marketing campaigns, programs and strategies that will acquire, engage, and retain customers across all sales channels including e-commerce, wholesale and Amazon.
• Cultivate a best-in-class e-commerce experience through design, content and web development.
• Manage external agency partners and the overall marketing budget

About You

• 7+ years of marketing leadership experience in a high growth, omnichannel consumer product DTC brand, with a focus on subscription based products
• Possess a well rounded toolkit of tried-and-true marketing tools, strategies, and tactics, and how best to apply them to an emerging brand, but also on the cutting edge of new marketing strategies
• Strategic & practical with the ability to develop and bring to life, brand building ideas that are consistent with our overarching brand story
• Experience actively managing digital ad buying and serving tools including Facebook Ads Manager, Google Ads/Youtube, Pinterest Ads, TikTok Ads, Snapchat Ads, programmatic display
• Has worked with Google Analytics and additional data tools (Looker preferred, or Tableau, Domo, Power BI or others)
• Experience working alongside CRM and website managers; CRM (email/SMS) experience highly preferred but not required
• In-depth experience with online marketing channels (paid search, email, online marketing) and data analytics including search, web, and other applicable areas
• Enjoy building teams and coaching/mentoring talent and growing careers
• Desire to work in a rapidly changing, start-up CPG environment that requires both long-term strategic thinking and near-term execution
• Passionate about wellness, building community and creating a meaningful brand with a strong mission