Senior Fashion PR Lead

Company Description

As one of the world’s largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team?

Job Description

The Senior Fashion PR Lead is responsible for driving fashion publicity in North America, positioning H&M as an aspirational brand through top-tier press coverage, partnerships and collaborations, brand activations, and events. This position serves as the lead publicist for their customer group(s) and a Project Manager for Communications led initiatives, overseeing cross-functional collaboration to ensure program success by aligning business objectives and tracking and evaluating KPIs.

This position supports the North America Fashion PR Manager, partnering closely with key local stakeholders and the HQ team in Sweden to adapt global fashion projects to ensure relevance in the Sales Market. This role is responsible for cultivating relationships with influential journalists to drive storytelling around key launches and campaigns. This position will partner with the Celebrity and Influencer and Marketing teams to build comprehensive strategies, as well as corporate communications and sustainability to amplify H&M’s environmental and social impact programs.

The Senior Fashion PR Lead stays on the pulse of relevant industry trends, new platforms, and cultural conversations, and ideates creative ways to elevate brand perception in the Sales Market. They will drive projects forward through strong collaboration and leadership to ensure timelines, budgets and goals are met

This position is based in New York, NY within our PR and Communications Function, and reports into the North America Fashion PR Manager.

Core Responsibilities includes but is not limited to:

• Drives fashion publicity for H&M in the Sales Market, executing holistic media strategies across print, digital, broadcast, and non-traditional communications channels
• Possesses a strong media network and maintains relationships with journalists, influencers, and relevant communication platforms to understand evolving media landscape, to create relevant pitch angles and secure impactful coverage
• Adapts H&M’s global fashion calendar to ensure local relevance and ideates new ways to generate exposure and excitement around the brand
• Fosters strong collaborative relationships with local cross-functional teams to identify short-term and long-term actions to support H&M’s commercial offering and business needs
• Supports the local Fashion Communications and Collaborations Manager and the local Fashion PR Manager by proactively seeking new opportunities for external partnerships and event opportunities to amplify H&M’s fashion offering and expose the brand to strategic audiences
• Acting leader to drive communications led initiatives forward with external and cross-functional partners through motivation, project planning and clear communication
• Strategically identifies opportunities within the organization for efficiencies and alignment with greater organizational goals
• Create and manage project strategies, timelines and budgets and hold teams accountable to meet project deliverables
• Post project analysis including recaps and opportunities for improved workflow and processes
• Drafts and edits press materials including press releases, messaging documents and pitches
• Responsible for data, analytics, and reporting, possessing a firm understanding of how media coverage can drive impact for the brand and business
• Manages and liaises with external agencies, consultants, and partners

Qualifications

What You’ll Need to Succeed:

• Bachelor’s Degree in Communication, Marketing or PR or equivalent years of working experience.
• 7-10 years of experience in media or Fashion PR in an agency or in-house capacity
• Exceptional interpersonal skills
• Excellent written and verbal communication skills
• Detail oriented with strong organizational and time management skills
• Able to think and work strategically on big-picture opportunities; able to plan ahead, and foresee opportunities
• Able to work independently and be self-motivated while still working within a team environment while fostering strong team collaboration
• Extremely creative and solution driven
• Ability to manage projects of varying size and impact
• Strong initiative and action oriented
• Strong problem-solving skills and decision-making abilities
• Strong ability to engage and collaborate with external partners and internal stakeholders
• Keen interest and sense of fashion with natural inclination for style
• Strong brand ambassador and professional maturity
• Required to travel up to 25% of the year both locally and internationally

Job Status: Salary, Exempt

EEOC Code: PRO

Additional Information

Why You’ll Love Working for H&M

• Dynamic, team-driven work environment with a group of unique, diverse, and kind individuals.
• Endless growth & development opportunities
• Dress your personality. We encourage you to dress your personality all day, every day.
• Did we mention our discount at H&M, &Other Stories, and COS?

Compensation:

Salary Range is $97,016 - $109,143 annually**

Benefits:

H&M believes in rewarding our employees for their many contributions to our shared success. That’s why we offer a full range of inclusive benefits that enable wellness, both in and outside of work. We pride ourselves on being a do-good company and we have a comprehensive benefit package that matches that ambition. Please note, benefits may have eligibility requirements based on employment status.

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Our Career site will have more details, click on Benefits at career.hm.com

• This job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities assigned for this job at the company’s discretion.
• H&M, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

All your information will be kept confidential according to EEO guidelines.