Director of Global Digital Merchandising

Hyatt is hiring for a Director of Global Digital Merchandising. They would ideally like this person to join as soon as possible as this is a priority role!

Open to remote candidates

OR

if local to Chicago and open to coming in a hybrid model that would be 2-3 days

Summary

The Director, Global Digital Merchandising is responsible for leading Hyatt’s digital merchandising and personalization strategy across Hyatt’s global digital channels. The Director, Global Digital Merchandising will play a key role in creating, expanding, and optimizing Hyatt’s personalization strategy while also leading teams dedicated to merchandising global and locally relevant content, offers, and promotions. This role will also lead functions dedicated to supporting initiatives and content related to Hyatt’s loyalty, marketing, and partnership programs. This individual reports directly to the VP of Global Digital Content.

REQUIRED EXPERIENCE!!

• 7-10 years of digital merchandising and or ecommerce experience

• 5-7 years ecommerce business management experience

• Familiarity with a variety of digital merchandising platforms preferred (eg. Offers, web, mobile, screens)

• An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow Hyatt to stand out in the market

Position Responsibilities / Essential Functions

• Lead strategic planning and implementation of digital merchandising content across multiple digitally-owned channels inclusive of web, mobile, and email

• Build, lead, and develop a team of associates who are responsible for digital merchandising strategy and operations across multiple digitally-owned channels, building and upholding relationships with company-wide stakeholders, and supporting the overall evolution of merchandising at the company

• Identify departmental resource opportunities in coordination with the company’s ongoing digital transformation efforts

• Continuously leverage A/B testing to optimize the guest’s path to purchase through identifying opportunities and enhancements within the end-to-end booking flow to drive an increase in conversion

• Create, test, learn and optimize promotional and offer strategies in partnership with key decision-makers across all channels, brands, and properties

• Evolve and maintain merchandising hierarchy as it relates to priorities and real estate based on data analysis, seasonality, consumer insights, business needs, and the evolving industry environment

• Act as an influential strategy partner in collaboration with key senior decision-makers to drive offers and promotions for relevant channels and guest segments as determined by business needs

• Manage ongoing requests, strategy review, and execution of all global landing pages across company-wide stakeholders

• Evolve previously-established reporting tool and data analysis to monitor performance, leverage for future planning, and grow incremental guest engagement and revenue

• Execute post-promotional performance analysis and ad-hoc reporting as needed for departmental or stakeholder review needs

• Regularly collaborate with company-wide cross functional partners within Digital functions, IT, Brand, Field, Regions, Loyalty, Partnerships, Sales, Revenue, PR & Comms, Consumer Insights, DBRGs, etc. to care for our guests across various initiatives that involve digital merchandising support

• Provide ad-hoc support for special projects and new company/partnership launches

• Seek out product developments and enhancements that directly benefit merchandising operations and/or optimize the digital guest experience in direct partnership with internal product owners and external vendors

• Leveraged by product and IT teams as key merchandising influencer and decision-maker as it relates to digital transformation initiatives including but not limited to the unification of two key digital platforms

• Own the management and internal communications of a centralized merchandising calendar that is leveraged across commercial services, properties, and ownership groups globally

• Understand and operate within multiple CMS platforms in order to execute digital merchandising operations across multiple channels

• Identified as a key partner in the early ideation stages of the development of an internal personalization CMS. Provide ongoing business use-cases to drive strategy and further product developments and enhancements

• Partner in the identification, management and training of expanded resources required to support personalization CMS and workflows

• Strategize and implement pilot programs and testing in order to develop guidelines and workflows to expand users and content creators within the personalization CMS

• Provide ongoing communications regarding personalization CMS developments, performance updates, and strategy evolutions to senior leaders

• Regularly ensure that current and evolved brand standards are met across all digitally-owned channels

• Demonstrate a commitment to Hyatt core values

• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

Education

• Bachelor’s degree or equivalent in communications, merchandising, marketing or other related field