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Posted November 02, 2022
Kendo Brands, Inc.

Manager, Influencer Marketing - Fenty Skin

Kendo Brands, Inc.
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

POSITION SUMMARY

The Manager, Influencer Marketing will lead the development and execution of influencer marketing paid and earned strategies and campaigns for Fenty Skin. They will oversee and coordinate all aspects of influencer and skinthusiast activities including influencer identification, relationship and product management, personalized gifting, event planning, partnerships and networking. The incumbent is outgoing with exceptional interpersonal skills and has demonstrated success identifying industry trends, building strong relationships, and creating campaigns with authentic storytelling. They will be a strong communicator, as they will need to communicate and balance priorities and requests across multiple projects and cross-functional partners. The dynamic person will have experience in the skincare industry and well-versed in influencer marketing, experiential, and digital/social best practices. Requires up to 25% travel.

RESPONSIBILITIES

  • Develop and manage end-to-end influencer campaigns including framing the campaign and program strategy, curating talent, negotiating rates, managing contract development, asset management, and influencer relations and performance reporting
  • Responsibly represent the brand and manage relationships with all influencer partners and talent managers
  • Coordinate influencer samples and oversee creative development process for personalized mailers
  • Manage ongoing gifting efforts for influencers and skintellectuals
  • Recommend social content marketing plans to be executed in partnership with influencers
  • Develop presentations to communicate influencer marketing strategy and plans with the purpose of getting buy-in from leadership and internal/external partners
  • Cultivate and apply a keen understanding of the brand’s business, priorities, and overall skincare category
  • Cross-functional collaboration with teams in other areas as needed

REQUIREMENTS

  • 5+ years of experience in principles and practices of influencer marketing, social media, and event planning
  • College degree or equivalent experience related to Influencer Marketing/Social/PR
  • Passion for and experience in skincare
  • Exceptional relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done
  • Organized, detail-oriented and proactive
  • Superior written and verbal communication skills
  • Ability to manage multiple programs and problem-solve in a deadline-intensive environment