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Posted November 02, 2022
Skin Gym

Marketing Manager

Skin Gym
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Position: Marketing Manager

This position is in-office - this is NOT a remote position

Beauty experience preferred

Role:

We are looking for a highly strategic & organized Marketing Manager to lead the brand’s marketing strategy, implement brand growth & manage the marketing team.

About Us:

Beauty Concept Brands - we are a female-founded, family-owned company with a small but growing team. Following our debut at ULTA Beauty, the brand has expanded into Nordstrom, Macys and Bloomingdales in the U.S. and into prestige/mass doors worldwide.

Brands include - skingymco.com (Skin Gym) , PaintLab (paintlabbeauty.com)

Responsibilities:

  • Marketing Strategy:
  • Plan, organize & execute marketing strategy across brand, digital & social media
  • Make strategy recommendations for growth, targeting & brand building
  • Create quarterly strategy focused on immediate brand goals & needs across channels & audiences
  • Develop seasonal marketing calendars that outline the brand’s strategies, campaigns, project implementation & coordination of activities
  • Drive creative strategies fueled by metrics
  • Must drive new customer & revenue growth

  • Leadership:
  • Effectively manage marketing team & spearhead work-flow process
  • Streamline processes, improve efficiency, delegate tasks & ensure team deadlines are met.
  • Maintain collaborative & efficient communication between cross-functional teams & brand partners, including PR team & retail vendors

  • Content:
  • Manage campaign execution & content needs – product launches, influencer campaigns, collaborations, educational content, email marketing, shoots & videos
  • Must proactively plan, produce & fuel highly creative content across brand needs that is brand-right & tailored to both channels & audience
  • Proactively drive engagement, fuel conversations, build excitement, amplify user-generated content, activate reach & provide brand-right communication
  • Ensure there are always exciting campaigns & initiatives to amplify digital marketing & social media strategies
  • Collaboratively work with team for creating content needs, videos, digital assets, graphics & other content in line with strategy recommendations
  • Oversee digital advertising campaign implementation across platforms & that is tailored to audience groups
  • Oversee creating digital campaign extensions such as marketing materials, brand assets & print materials

  • Analytics:
  • Provide highly analytical reporting, insights & review of brand marketing activities & provide strategic solutions for growth
  • Oversee & evaluate marketing performance metrics, digital marketing analytics, SEO & growth strategy
  • Maintain awareness of key audiences, customer markets & analytical trends
  • Analyze the industry, competition & market trends

Education & Experience:

• Bachelor’s Degree in Marketing

• 3-6 years of Marketing experience.

• Experience working in a startup company preferred

• Experience in beauty, wellness or fashion REQUIRED

• Experience working in a team-based office environment highly preferred.