Content Creator, Social

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're proud to be one of FORTUNE's 100 Best Companies to Work For® and World's Most Admired Companies® 2022.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are looking for a Content Creator with specialization in social for platforms such as Instagram, TikTok, Twitter, YouTube and LinkedIn. This person – through both strategic briefs and independent ideation -- will generate fresh social-first content ideas that leverage audience insights by platform and answer key business needs. They will focus on promoting the ServiceNow brand by appealing to platform audiences through engaging material that capitalizes on timely trends, formats and themes in order to drive strong reach and engagement.

This person should have experience in storytelling through content and be proficient in scriptwriting. This person would partner with another content creator for filming and editing content for both in-platform for spaces like TikTok and Instagram, as well as off-platform for less feature-heavy platforms like Twitter and LinkedIn, and be familiar with the optimal formatting requirements for all, especially as it relates to copy, captions and text overlays. They should feel comfortable working with and directing talent – both internal ServiceNow employees and external partners – and feel confident in giving creative direction and professional feedback.

Content types include video and static imagery and this person will have a clear understanding of the ServiceNow brand identity and tone of voice so that content reflects that as much as possible. This role will also occasionally help edit existing content for social, mainly by assessing transcripts and footage for social-friendly sound bites and content.

The ideal candidate will be able to thoughtfully collaborate with the broader social media team to develop original, effective ideas and execute those ideas efficiently. They should be a self-starter who can work nimbly within a fast-moving organization with a variety of ongoing creative needs, while also being able to prioritize projects and meet deadlines. They should be willing to push the envelope by proactively identifying fresh innovative ways to achieve the brand’s marketing and business objectives through creative storytelling in social.

This role is a content creator in the truest form – we’re looking for a “maker”, someone who is genuinely passionate about social and can work nimbly and independently to

concept and create content for social. We love saying “yes” to fun ideas and there’s so much room for those types of ideas at ServiceNow.

Key Responsibilities:

• Concept and create social-first content to support multiple streams of marketing efforts including, but not limited to, brand storytelling, customer storytelling, and employee storytelling.
• Collaborate closely with social media team on new ideas or creative needs and be receptive to feedback.
• Drive creation of content from ideation to production across our platforms, ensuring a comprehensive understanding of each platform’s capabilities, features, user behavior, and trends.
• Understands the vernacular of social, and nuances by platform, and capitalizes on those in content development.
• Occasionally copyedit “social-first” content from existing longer form videos filmed elsewhere in the company.
• Be eager and willing to travel to varying locations for content capture and feel comfortable managing the process, interviewing and prompting talent as needed, and representing the company and brand in those locations with limited oversight.
• Have a consistent pulse on the social media landscape and what’s new and trending and bring content ideas to the table to align with those findings.
• Steward the brand identity through a consistent but fresh tone of voice, and genuinely “gets” the type of tonality and lingo required for good social media content.
• Present concepts and ideas to senior leadership to gain alignment and approvals as needed.
• Thoughtfully manage multiple ongoing projects with varying urgency.

Competencies:

• Content creation: Can create relevant and engaging social content and experiences that reinforces our purpose and increases brand affinity and advocacy, with an emphasis on scripting and storytelling.
• Proactive planning: Identifies new creative trends and ideas for social channels and closely follows new and upcoming channel capabilities and features.
• Prioritization & Agility: Ability to prioritize daily creative needs and shareholder requests against team priorities.
• Collaboration: Facilitates effective collaboration among social media team and cross-functionally; comfortable giving and receiving constructive feedback.
• Action-Oriented: Takes on new opportunities and challenges with a sense of urgency, high energy and enthusiasm.
• Communicates effectively: Encourages candid & open communication and feedback among groups; strong and engaging presentation skills
• Self-development: Doesn’t settle for the status quo; always seeks ways to improve and drive better results; takes on new stretch opportunities to continuously grow own leadership capabilities.
• And of course, genuinely LOVES social media.

Qualifications

• Minimum of 2 years of social content creation experience with a proven track record of high performing creative.
• Highly skilled in storytelling and editing for social within and for individual platforms and understands the nuances of high-performing copywriting and captioning for those platforms.
• An eye for industry and creative trends along with current social best practices and channel capabilities.
• Experience with content development for B2B brands is appreciated; agility in hypergrowth environments necessary.
• Strong presentation skills and ability to work with all levels of management and internal stakeholders.
• Bachelor’s degree or Creative Portfolio School Certificate or related degree.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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