Director of Marketing, EVER Skincare

EVER Director of Marketing

At EVER, we believe your best skin day should be every day. Our products are designed to pamper and deliver real results using clean, potent, and patented ingredients to bring out your most radiant, confident skin. Through our edited assortment of must-have skin care products and educational outreach, we empower graceful aging for women in their 30s, 40s & 50s going through the hormonal changes that accelerate changes in their skin.

Position Overview:

The EVER Director of Marketing will be responsible for developing and leading marketing strategies to achieve long-term growth and profitability for our award-winning clean skincare line. This is a hands-on role in a start-up environment, leading a brand that has recently changed our sales model from direct sales to its sales to Omni-channel, innovating a new approach we call direct to the community. This role will manage external agencies and contractors, as well as grow a small internal team to drive brand growth.

The right person will be customer obsessed and community-centric. This creative and talented individual will partner with external agencies to lead and execute strategies in all areas; branding, PR, growth marketing, social media, e-commerce, CRM/Loyalty, influencer marketing, and promotional activity.

The role reports to the group CEO and should be a self-driven individual that can operate with a high degree of autonomy.

Responsibilities:

Brand Strategy and Management

• Generate compelling brand marketing strategies to drive new customer acquisition and retention.

• Partner with our VP of Sales & Community to activate and grow our passionate group of brand ambassadors in our new direct-to-community sales model.

• Analyze data, new trends, and insights and recommend ideas on improving brand strategies.

• Oversee timeline development & management, logistics support

• Manage budget & partner/vendor process from selection through completion.

• Oversee and plan marketing activations, including but not limited to: product launch activations, loyalty programs, event strategy, campaign collateral

Qualifications:

• Bachelor’s Degree, +7 years of professional experience/ Skincare and beauty marketing, direct to consumer and Omni channel a plus.

• Mission Driven: You must be a people person with a big heart for what we do and why we do it. We are driven by the passion of our customers and brand ambassadors and focus on creating economic opportunities for women.

• Start-Up Experience– Innovation, resourcefulness, and an ability to thrive in a fast-growth, entrepreneurial, innovative environment.

• Innovation In Digital: Passion for emerging trends in social marketing, eCommerce, and new media