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Posted November 15, 2022
Lonely Planet

Senior Director of Product, Content Experience - Lonely Planet

Lonely Planet
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our purpose is to embolden a movement of self-celebration and joy through the power and the warmth of Brazilian spirit. This brand philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category junkies, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.

This position will report to our Senior Marketing Manager and will support the North America wholesale team.

OVERALL RESPONSIBILITIES:

Support and execute all aspects of Marketing for North America wholesale customers, including Sephora US & Canada

Operational Marketing:

  • Maintain client relationships and support preparation retailer meetings by:
  • o Planning (meeting preparation, scheduling, agenda)
  • o Building necessary materials (presentations)
  • o Executing (actionable meeting notes, follow-up on next steps)
  • Own and manage retailer timelines and deliverables:
  • o New product forms, pricing set up and changes, samples, logistic information
  • o To ensure excellent retail partner and consumer facing execution: digital assets organization and sharing, copy and translations, education materials
  • Support in defining sampling opportunities, manage forecast and tracking.
  • Serve as a key point of contact when delivering product pages, copy, GWPs, promotions, sampling, category & brand features etc.
  • Build Product training materials with the guidance of Trade Marketing Manager and Product Innovation Team
  • Track and consolidate annual marketing plans for retailer-specific activations both in-store and online
  • Assist in Retailer Meeting prep including presentation materials, market samples, product samples, shipments, meeting set up
  • Manage product sample process: ordering, budgeting, tracking and shipments
  • Events material prep and shipment tracking

Consumer Marketing:

  • Support the collaboration with the Global Marketing team to translate global and regional brand plans into local and channel specific activations (retail.com, in-store, social media, influencers, education)
  • Assist in analysis of marketplace, product, retailer and media/marketing effort performance. With guidance, create spreadsheets and charts to highlight opportunities with consumers, channels, products and marketing.
  • Brief in retailer-specific creative needs (ie: asset resizing, site assets, social, etc…)
  • Participate on the collaboration of 360 campaigns including paid media, digital, influencer and events
  • Monitor brand digital presence and product/campaign execution on retailer.com and social media
  • Monitor competitor activities and draw out learnings and recommendations

QUALIFICATIONS & EXPERIENCE:

  • Relevant degree from a 4-year college (preferably with a major in Business, Management or Marketing)
  • Minimum 1-2 years experience in Marketing, preferably in retail/cosmetics/luxury goods.
  • Basic Microsoft Excel skills and strong Microsoft Powerpoint skills preferred (or an alternate spreadsheet and presentation software) or a very strong interest in gaining proficiency through training and self practice.
  • Sephora experience a plus
  • Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job.
  • Excellent written and spoken communication skills.
  • Knowledge and affinity with retail and ecommerce marketing
  • Interest in the beauty industry is preferred