VP, Marketing and Owned Channels

Major Duties

• Lead and oversee the marketing campaign planning process and strategy development in accordance with overall brand and digital growth plan.
  

Involves

• Social strategy
• Campaign strategy
• Digital marketing strategy
• Innovation identification and deployment oversight
• Coordination with paid search and paid social initiatives
• Cross-category and department calendar management and coordination
• Email/CRM development and oversight
• Revlon.com homepage, editorial, PDP, CLP development and oversight
• SEO
• Event and partnerships management
• BA/Influencer coordination and campaign briefing

• Manage and build team of digital marketing professional to execute and optimize campaigns and evergreen content programs/calendars and production to achieve clear objectives
• Develop creative and content translating core brand messages to engaging best in class assets engaging online consumers across various channel formats
• Lead platform marketing and social digital transformation initiatives
• Digital platform and campaign identification and development
• Drive sales funnel goals and meet new consumer acquisition, performance, ROAS, and engagement
• Plan and manage digital marketing, social, and innovation budget, forecast, and spending accountability in accordance with P&L
• Lead Revlon/almay.com ecommerce external and internal partnership and strategies, including social shopping channels, measurement, and planning
• Establish and maintain close cross-departmental and category working relationship with internal stakeholders and teams to drive consistent campaign messaging and growth
• Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on business
• Delivery or monthly business insights, trends, reporting, and action roadmap to executive leadership and cross functional partners
• Develop and drive innovation roadmap to drive brand relevancy and continued growth metrics
• Oversee on site SEO and UX improvements to drive higher value and organic traffic quality
• Partner with cross functional teams (product, retail, creative) to develop advertising assets, landing pages, editorial, emails, influencer campaigns, BA campaigns, and partnerships to drive successful campaigns at launch and beyond
• Partner with IT and Development teams to implement and drive best in class 360 data logic and system flows
• Be a source of knowledge and expertise on competitive digital marketing strategies, trends, services, technologies, agencies, and tools
  

Required Skills & Knowledge

• BS/BA or University degree in marketing, communications, business, or similar field. MBA preferred but not required
• 12+ years experience in digital marketing, social, and creative in house or across agencies
• Experience leading multiple departments and projects across the full consumer marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels)
• Expert knowledge of digital and social best practices, agencies, vendors, and functions
• Well versed in vendor negotiations and contract building, with a roster of existing relationships across platforms and vendors
• Experience creating and managing creative production agencies and marketing budgets to drive demand creation, process, and campaigns across multiple projects and teams
• A background in owning and managing multiple budgets, forecasting, and delivering on monthly goals of spend, ROI, KPIS, and engagement growth
• Proven success in leading team(s) to develop comprehensive 360 marketing campaigns and cross-category integrations
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
• Strong presentation skills and ability to present projects and campaigns to senior leadership in a digestible way with action oriented focus
• Experience with channel testing and methodology, lifecycle marketing programs, and juggling multiple departments across channels and content
• Strong decision-making skills and an understanding of where projects fit into overall company, budgetary, and category strategies
• Ability to operate independently and bring ideas and solutions to issues raised
• Expertise in launching, managing, and continuing to evolve owned digital platforms, ideally with a focus on DTC ecommerce and multi category merchandising
• Digitally native and constantly in the know on marketplace evolutions and trends
• Experience working with external agencies and vendors to bring internal projects to life
• Experience working with analytics platforms (Sprinklr, Google Analytics, etc.) and in overseeing analytics departments
• Knowledge and experience with social engagement and content best practices
• Strong experience in working across collaboration platforms (Excel, Google Docs, PowerPoint)
• Knowledge of paid media landscape and a history in either overseeing or working closely with paid media agencies and internal teams in driving consistent paid social campaigns that align with organic initiatives
• Excellent project management skills with a strong attention to deal
• Ability to work in a fast paced, collaborative environment
• Experience building, leading, and developing a team of direct reports
  

The base pay range for this position in New York City is $200,000 and $250,000/year]; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Information about Revlon’s comprehensive benefits can be reviewed with your recruiter.

This information is provided per the New York City Pay Transparency Law