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Posted November 28, 2022
JBIER Inc.

Social Media Marketing Intern

JBIER Inc.
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

JBIER Inc. is looking for a Social Media Marketing Intern to grow our online following and engage with our active user base. This intern will play an integral role by managing JBIER’s social media platforms and creating cohesive content, with the intent to create a strong sense of brand identity. This intern will also work closely with the social media and marketing teams to create seasonal and monthly marketing and sales strategies to promote user engagement on social media, acquire new followers, as well as increase brand exposure and awareness. Please note, this role is an unpaid, remote internship.

See below for additional details regarding this role’s requirements.

Start date: December, January 2023

Duration: 5 months

Hours/week: 18 hours/week

RESPONSIBILITIES

  • Develop, manage, and maintain a strong social media presence for JBIER by updating Instagram highlights, stories, and JBIER feed posts according to the posting calendar, with promotion campaigns, collections, upcoming sales, featured products, and new arrivals to feature on the JBIER website and social media platforms.
  • Post marketing content using content calendar and Instagram story sign-up document, including blogs and vlogs on Instagram, Facebook, LinkedIn, and the company website.
  • Regularly monitor and reply to social messages, DMs, customer reach-outs, requests, and inquiries by providing excellent customer service in a timely manner.
  • Work with the social media team to manage the content calendar for all platforms to ensure that we are marketing and posting at the best times.
  • Create and track the national holiday calendar, identifying relevant events, and posting content on social media platforms.
  • A/B Testing - test out small changes like design layout, verbiages, graphic content, subject line, etc and compare results to find out what works and what doesn't work for our audiences.
  • Use Adobe Suite, Canva, or other related platforms to create content for campaigns, collections, new arrivals, sales, and promos, such as banners, collages, mood boards, videos, interactive stories, and polls, to promote user engagement across our social media platforms, acquire new followers, increase brand awareness, and exposure.
  • Regularly collaborate with the marketing team to conduct extensive research based on target audience and competitor activity. Utilizing various analytical resources through social media platforms and market research. Creating seasonal and monthly marketing and sales strategies to promote user engagement on social media, acquire new followers, as well as increase brand exposure and awareness.
  • Attend industry events, conduct qualitative and quantitative market research, and create detailed reports on fashion, beauty, lifestyle, retail, and consumer trends. Translate insights into strategies for increasing sales on retail sales platforms and exposure across all social media platforms.
  • Research competitors, construct brand overviews and create SWOT analysis of today’s marketplace.
  • Discover unique hashtags and on-trend captions using SEO learnings.
  • Use knowledge and insights from analytics to create Instagram and Facebook ads. Ensure that we are targeting the right customer demographic depending upon each platform.
  • Monitor Facebook commerce manager’s analytics and determine which products get the most views on Instagram shops, and the most popular on Instagram shops.
  • Research, establish, and maintain influencer relationships through DM’s and emails. Ensure we are partnering with influencers that align with our goals, brand vision, and identity.
  • Assist the marketing team with creating innovative email marketing campaigns to promote products or services, incentivizing customer feedback with 'call-to-actions' in advertisements and promotions, on-brand specific graphics and detailed descriptions.
  • Map out social feeds, schedules, and content calendars daily, weekly, and monthly, to ensure posts coordinate with the brand’s identity and JBIER aesthetic.
  • Sketch and design new merchandise, CADs, fashion illustrations for JBIER’s Angel Collection.

REQUIREMENTS

  • All majors will be considered for this opportunity.
  • Excellent written and verbal communication skills.
  • Experience working across social media platforms, such as Instagram, Facebook, Pinterest, LinkedIn, TikTok, and Twitter.
  • Proficiency in Canva and Adobe platforms, especially Photoshop, Lightroom, Illustrator, and InDesign.
  • Highly organized and detail-oriented with a strong sense of accountability.
  • Consistent, dependable attendance and punctuality.
  • Complete assigned learnings and achieve proficiency, including webinars and team recordings.
  • Ability to work autonomously and collaboratively in a remote, entrepreneurial environment.
  • Ability to work well in teams and collaborate on knowledge, research and strategies with others.
  • Clear and demonstrative understanding of how to manage competing priorities within a business setting.
  • Commitment and passion for JBIER’s mission.
  • A hunger to learn and a LOVE FOR FASHION!

BENEFITS

  • College credit eligible
  • Highly-collaborative team
  • Learning courses and certification opportunities
  • One-on-one career management mentorship
  • Connect and network with fashion and beauty industry professionals.
  • Accelerated experience in the fashion, beauty, and retail industries
  • Develop a well-rounded understanding of retail, e-commerce, fashion, and project management operations
  • Opportunity to make an impact! Empowered to take risks, seek creative alternatives, challenge ideas, and solve complex problems

MISSION & OBJECTIVES

JBIER team members will:

  • Learn a collaborative approach to solving complex business problems in a fast-paced start-up environment.
  • Develop an understanding of e-commerce platforms and business models.
  • Collaborate with diverse team members to grow e-commerce platforms, such as our company website, Poshmark, and Instagram Shops.

BUSINESS STRUCTURE

Seeing as this is an e-commerce, remote business, we are unable to have in-person team meetings. We hold bi-weekly virtual meetings via Zoom every Monday from 1-3 PM E.S.T and every Wednesday from 1-3 PM E.S.T. Management will assign tasks in order of priority and discuss regular business operations. Responsibilities will be delegated based on personal and professional skills. As a team, we brainstorm ideas for campaigns, collections, and specialized projects. Team members are encouraged to bring their ideas to the table. Projects will be completed based on priority; all team members are expected to collaborate on high-priority tasks.

RETAIL AND SOCIAL MEDIA PLATFORMS

  • Company Website: jbierboutique.com
  • Poshmark: @jbier
  • Instagram : @jbierboutique
  • Facebook: @jbier
  • Pinterest: @jbierboutique
  • Twitter: @jbierinc

LEARN MORE ABOUT JBIER INC.

  • About Us: jbierboutique.com/about-us
  • Careers: jbierboutique.com/careers
  • Blog: jbierboutique.com/in-the-know-blog
  • Celebrating Two Years With JBIER: jbierboutique.com/post/celebrating-two-years-with-jbier
  • Celebrate the New Year with JBIER Blog: jbierboutique.com/post/celebrate-the-new-year-with-jbier
  • Celebrating 70k on Poshmark Blog: jbierboutique.com/post/jbier-celebrating-70k-on-poshmark
  • Celebrate the One Year Anniversary of JBIER Blog: .jbierboutique.com/post/one-year-of-jbier