Content Creator, Manager

Content Creator/Manager

Remote

ABOUT APEXCHAT:

• At ApexChat, we’re defining how SMBs leverage the power of live messaging to generate leads. Over 10,000 websites today use our software and live agents and rapidly growing. Our value proposition is industry leading.
• Our culture is collaborative, experiment-driven, and fun. We’re looking for talented, entrepreneurial-minded, and data-driven people.
• We have a great benefits package, including competitive pay, health insurance, 401k matching, and free Cheez-Its.

ABOUT YOU:

• We’re looking for a Content Creator/Manager with a strong eye for design to help maintain and evolve the strategy and style across various channels. You’re creative, scrappy, a self-starter, and passionate about content that drives results.
• The ideal candidate will have a knack for engaging audiences, developing user experiences that communicate the right message to the right person at the right time, and is a true storyteller who knows how to source and leverage different forms of content.

RESPONSIBILITIES:

• Create, edit, and manage the production of digital content that is consistent with the organization's brand, style, and tone. Includes: website, landing pages, blogs, email campaigns (sales, newsletters, product updates), white papers, flyers, infographics, webinar presentation slides, videos (product, customer, ads), social media, and PR
• Lead creation of regular video content to be marketed via all inbound channels (social, email, blog, landing pages, etc.)
• Create marketing/product emails
• Maintain and evolve content strategy aligned with short-term and long-term marketing targets
• Build and manage an editorial calendar, including video that attracts a qualified audience
• Evolve and manage positioning and messaging across all channels
• Project manage and be the main driver of content initiatives
• Collaborate with freelancers, marketing, sales, and product
• Optimize content according to SEO best practices, including keyword research
• Manage/contribute to experiments that help drive results and learning
• Highly accountable with the ability to handle multiple projects, manage competing priorities and workflows

QUALIFICATIONS:

• 3+ years of work experience, ideally in a product marketing, design, content, or copywriting role at a technology company
• Excellent communication skills, both written and verbal
• Demonstrated ability to grow awareness (traffic) and engagement (conversions)
• Experience with WordPress
• Ability to lead projects end-to-end and with a cross-functional team
• Software knowledge: Canva, Video editor, Adobe creative suite (Premier, After Effects, Photoshop, Illustrator, etc.), Microsoft Office or Google Suite
• BS degree in Marketing or a relevant field

Strong preference if you have any experience with:

• UI/UX
• Video editing/creation, including drag and drop (Loom, Canva, etc.)
• Copywriting
• Website Redesign
• Rebranding
• Marketing automation software (HubSpot, Pardot, etc.)
• SEO best practices
• Marketing experiments
• Growth marketing
• Product Marketing
• Go to Market
• Social media campaigns