Social Media Specialist

Overview

Otter Products is currently recruiting for a Social Media Specialist to join our Social Marketing team! You can be based 100% remote in the US or in our Fort Collins, CO office with a hybrid schedule.

In this role you will support the social marketing team in building our social media presence to increase product/brand awareness, drive traffic to social media pages, and social commerce tools. You will provide support in creating and sharing on brand and on trend marketing, promotional, and informational content to a variety of social media platforms, including but not limited to Meta, X, Pinterest, TikTok, YouTube, LinkedIn, etc., while engaging with existing and prospective customers to create excitement for current and future products. Additionally, the Social Media Specialist will provide information on emerging social media sites and marketing tactics to continue growing our brand exposure, while monitoring social media pages for campaign performance.

We are seeking an individual that is outgoing, self-directed, organized, and ready to use their creativity and interpersonal savvy in support of achieving marketing goals.

About Otter Products

Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation.

Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together.

By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world.

And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all.

For more information visit otterproducts.com

Responsibilities

• Own all content calendar builds and social caption creation across platforms.
• Schedule and post all social content across platforms.
• Partner with Sr. Social Media Content Specialist on planning monthly social content strategy, high-level calendars, and creating social-first content across platforms, including light graphic design and video.
• Support the social team across community management, social strategy development and execution, influencer management and reporting needs.
• Assist with event content capture and coverage.
• Assist with and manage paid social boosting efforts alongside Sr. Manager, Social Media Marketing and Social Commerce Specialist.
• Assist with influencer marketing efforts, including sourcing, gifting, affiliate management, and content creation briefing.
• Monitor and report on social media trends, user behavior and competitive landscape to identify opportunities for growth.
• Utilize social media management tools and analytics platforms to track performance, analyze data, and generate reports on key metrics across platforms.
• Work cross functionally to coordinate and execute plans.
• Support social commerce activities as needed.
• Stay on top of current social media trends and work across the social team to evaluate how the company can best participate.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned
  
  

Qualifications

• Bachelor’s degree is required. Degree in Marketing, Communications, or another related field preferred. Experience in lieu of degree may be considered.
• Minimum of three years of hands-on social marketing and reporting platform experience is required.
• Experience using social media, ( eta, TikTok, Pinterest, YouTube, X, Sprout Social, etc.) for business purposes is preferred.
• Graphic design, content capture, and video editing experience is a plus.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Knowledge of Search Engine Optimization and Google Analytics
  
  

EEO

Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law.

For US Based Roles Only - Compensation Range Minimum

USD $58,000.00/Yr.

For US Based Roles Only - Compensation Range Maximum

USD $70,000.00/Yr.

Additional Total Rewards

Profit Sharing Program Eligible, Benefits Eligible - Full Time- check out otterproducts.com/careers/why for more info