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Posted December 21, 2023
Amazon

Sr. Product Marketing Manager, Education, Creators

Amazon
New York, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $114,300 to $212,600 Annually

Description

The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through our scaled Creator Education function, and develop mechanisms to promote community among influencers to be inspired by their peers and share best practices.

We are seeking an experienced, strategic, results-oriented marketer to drive a 360 education strategy for Creators. In this role, you will work cross-functionally with marketing, product, and business development teams to equip and empower creators with the information and tools they need to be successful in our program. You will lead the education roadmap, drive strategy (content and CX) for our scaled education hub, explore new education channels and formats, and integrate education at critical points in a Creator’s lifecycle. This role will drive international parity and scale education across Creator marketplaces, and work closely with internal and external operational agencies to create a best-in-class Creator experience.

Key job responsibilities

  • Create and drive the Creator education roadmap
  • Up level 360 education strategy, focusing on existing and new channels to reach creators with the most effective content
  • Own education content across all platforms and marketing materials such as on social media and at physical events
  • Optimize education content to drive broader program KPIs
  • Define how best to measure impact of education efforts, and own reporting into regular forums (ie WBR, event recaps, etc.)
  • Lead international parity for Creator U (education hub) to adapt and scale for 21 international marketplaces
  • Identify & drive improvements to creator education CX
  • Manage & oversee operational agency to execute education UX

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Seattle, WA, USA

Basic Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs

Preferred Qualifications

  • Experience with customer segmentation, profiling, and targeting
  • Experience in influencer, affiliate marketing
  • Experience presenting metrics and progress to goal to senior leadership
  • Experience in marketing or marketing research
  • Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/dis... compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2523298