Growth Marketing Manager

About ThredUP

thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Job Description

How You’ll Make an Impact

As a Growth Marketing Manager, you are responsible for acquiring new customers and generating sales through the power of influencers, direct mail and other paid channels. You will support planning, execution, measurement and optimization of our marketing campaigns that inspire more people to think secondhand first. You’ll collaborate cross-functionally to share insights that help us elevate and align our brand and marketing strategies to drive continuous growth at scale.

Our ideal candidate is a strategic thinker with a balance of creative and analytical skill sets. You are results-oriented and focused on impact within the marketing organization and the overall business. You should be comfortable analyzing data and drawing insights that you can easily communicate to stakeholders and executives. You can also collaborate with brand and creative teams to find new ways to communicate key value props and align external partners with our messaging.

This role is part of the Revenue team and will report to the Sr. Manager of Growth Marketing. This role is based at thredUP’s headquarters in Oakland, CA.

In This Role You Will:

• Manage channel-level budgets and monthly strategies for some of our tried and true growth marketing channels like influencers and direct mail
• Analyze and measure campaign performance and make optimization recommendations based on data
• Own communication for channels you oversee, own reporting and communication to broader team and surface insights to cross-functional partners
• Lead negotiations and contract creation with external partners and vendors
• Be curious and use data, experience, and qualitative learnings to drive programs forward and improve performance
• Keep up with platform and industry news and share learnings that align with business goals with the revenue team
• Drive continuous process improvements that allow the team and channels to scale and find efficiencies
• Be a leader on the growth marketing team, working alongside other channel managers to find new ways to partner, measure, and yield results that align with overall brand and revenue objectives
  
  

What We’re Looking For:

• Bachelor’s Degree
• 4-5 years of professional experience on a growth marketing team.
• 2-3 years of experience in Influencer and/or Direct Mail marketing a plus.
• Strong leadership skills, is able to take on projects and tasks and add value beyond the status quo.
• Exceptional organizational skills and strong attention to detail with the ability to manage multiple projects and deadlines.
• Excellent verbal and written communication skills.
• Proactive, self starter, ability to thrive in a fast paced environment.
• Consistently speaks up in meetings or when something isn’t working and surfaces solutions to support improvements to processes or performance.
• Seeks out opportunities to learn new things and tackle challenges, surfacing learnings and insights to the growth marketing team and to cross functional partners.
• Influences outcomes and focuses on output and impact.
  
  

At thredUP, your base pay is one part of your total compensation package. This role pays between $110,000 and $120,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many thredUP employees also have the opportunity to own shares of thredUP stock. thredUP employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing thredUP stock if voluntarily participating in thredUP’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

What We Offer:

• 4-day work week, with Fridays off
• Hybrid work environment: 3 days in the office and 1 day remote each week
• Competitive salary (we leverage market data)
• Many thredUP employees also have the opportunity to own shares of thredUP stock and are eligible for discretionary restricted stock unit awards
• Employee stock purchase plan
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Medical, dental, vision, 401k, life and disability insurance offered
• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
• TIME Magazine’s Most Influential Companies of 2023, WWD’s Most Influential ESG Leaders, TIME Magazine’s Best Inventions 2022, Shoptalk’s ATLIS Awards, Business Insider’s Retail Tech Power Players, Inc.’s Power Partner Awards, Lattice’s People Success Awards, Digiday's WorkLife 50 award
• RaaS - Inc. Magazine, 2022 Power Partner Awards
• Thrift the Look– TIME Magazine, The Best Inventions of 2022
• Winner of Lattice's “People Vision” - recognizing thredUP as a top place to work for our investment in professional development and our innovations in work-life integration
  
  

We believe diversity, inclusion and belonging is key for our team

At thredUP, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email [email protected] the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.