Free People Influencer Marketing Coordinator

Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing. Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company’s wholesale label in 1984. And it hasn’t looked back since.

The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP’s first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of freepeople.com in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005.

All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community and continues to seek out new ways to foster and elevate this unique and meaningful bond.

Title

Influencer Marketing Coordinator

Reports to

Senior Influencer Marketing Manager (FP Collection)

Location

Philadelphia, PA (on-site hybrid schedule)

Overview

Work on Free People Collection influencer team to help develop existing and upcoming influencer initiatives including campaign strategy & execution, gifting, brainstorming & vetting, and social media monitoring.

Responsibilities

• Recruit, manage and activate new and ongoing influencer campaigns and optimize current influencer marketing performance
• Source, discover and establish influencer relationships to align and support with company business goals
• Vet inbound influencer inquiries to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly
• Supports with overall influencer strategy creation & execution of ongoing paid partnerships by drafting contracts, negotiating with talent, and facilitating product send outs
• Oversee influencer product gifting by placing orders for influencer recipients, monitoring and capturing influencer coverage via all social & affiliate platforms, and brainstorming around larger mailers
• Assists in compiling recap reports and decks, analyzing and leveraging data-based insights on influencer performance
• Maintains internal influencer database hosting both new and ongoing relationships
• Proactively stays up to date with up-and-coming influencers, platforms, pop culture & competitive news
• Work cross-functionally to successfully implement new campaigns, materials, and content for influencer marketing programs
  
  
  

Job Skills

• 0-1 years’ experience in influencer marketing (entry-level)
• Familiar with social media platforms including but not limited to: Instagram, TikTok, YouTube, Facebook, etc.
• Experience working with influencer relationship management platforms, i.e., CreatorIQ, Grin, Captiv8, a plus.
• Passion for influencers & celebrities, staying on top of the changing social media landscape including platforms & pop culture news
• Excellent communication skills and strong attention to detail
• Ability to work in a fast-paced, growth environment
• Experience collaborating and maintaining strong relationships with both internal and external resources to develop strategies that meet business goals
• Ability to analyze channel data and turn into actionable insights and recommendations
• Self-starter and self-motivated
• Positive, can-do, problem-solving attitude, purposeful, but ability to have fun, etc.
• An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
• A collaborative, ‘team-first’ attitude and a leadership style that prioritizes career and personal development
  
  
  

Education

Bachelor’s Degree in marketing, business, communications, or a related field

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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