Director of Marketing and Programming
Overview
Director of Marketing and ProgrammingJob SummaryWe are seeking a creative individual with proven success as a proactive leader in a lifestyle environment to develop and implement a well-defined marketing communications strategy and to plan and maximize property programming opportunities.The Director of Marketing and Programming will possess a background in marketing a lifestyle brand, developing strategic partnerships, and will have experience in adapting new concepts and ideas into successful campaigns and developing strategies to maximize financial performance and achieve maximum guest satisfaction.Core Work ActivitiesCreative Services:Work with Graphic design/branding agency for both digital and print (i.e. mailings, event announcements, sales presentation updates, etc.)Work with Social agency to review overall strategy and ensure content calendar is relevant and up-to-dateWork with Creative Agency on content concepts and facilitate shoots, both still photography and videoBrand Voice: Ensure all programming happening on site fits within the brand voice, narrative and frameworkProperty ProgrammingCreate a robust calendar of activations, programming, experiences, and events for the bars/lounges, terrace, and event space utilizing the creative and PR agencies and strategic partnerships.Event Production: from event concept to onsite delivery and post-event reconciliation. Oversee production, partner/client/vendor communication, budget and schedule management, event responsibilitiesUpdate content in-room TVs/ TabletsManage Art-collection initiatives - both guest experience as well as colleague engagement and trainingMaintain talking points for property programming to share with colleaguesDigitalOversee Digital agency for ongoing SEO, PPC, Retargeting and Paid Social. Review reporting and analysis to verify ROIWebsite: Oversee content management as well as manage the calendar for ongoing content updates throughout the yearSocial Media: Support social media agency with influencer relations and community engagement opportunitiesMonitor guest facing touchpoints and distribution platforms to ensure new & accurate information is updated across platforms; including mobile app, in-room tablet, OTAS, and brand affiliation websites and digital marketingAudit online review sites monthly and provide takeawaysWork with HHM Digital Marketing Ecommerce team on Eblasts, Promotions, and Direct Marketing campaigns Expedia / OTA marketing campaignsPublic RelationsWork with PR Agency on overall strategy and coordinate on-property press staysGenerate PR worthy events and programming for the hotelMedia and Influencer Stays: Coordinate F&B offerings, personalized amenities and property experiencesPartnerships & Packaging:Identify prospective marketing partnerships and assist in various duties related to current partnersDevelop recap PPTs for successful events, promotions and partnershipsGenerate new package ideas with Marketing & Revenue teamCompetitive ResearchResearch new opportunities to grow marketing efforts. Specifically, identify:Digital: Culturally relevant offers, hotel promotions, influencer lists, and contentPartnerships/Programming: Notable events and collaborationsNeighborhood/DC HappeningsDesired QualificationsBachelors Degree with relevant Marketing, Digital, PR experience.Five years of progressive experience in Marketing and Programming.Hospitality experience required.Work Environment and ContextWork schedule varies and may include working on holidays and weekends or alternate shifts.What We Believe
People Are Our Capability Hearts That Serve Only Excellence Stay Nimble - Own ItAbout Us :Positioned at the confluence of several of Washington DCs most dynamic neighborhoods, The Morrow is the preeminent lifestyle hotel in Northeast DC for business, group and leisure travelers. Much like our name which looks to create a better today for the promise of a greater tomorrow, The Morrow is a source of energy and positivity. Its a place where energized guests, dynamic experiences, and thoughtful staff come together to make the most of every day. Driven by a sense of warmth, community and intuitive ease, we connect our guests with a renewed perspective, encouraging them to radiate their own optimism.This property is a part of the Echelon Luxury & Lifestyle division of HHM Hotels.HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.To see other opportunties at this location, click here.
