Content Specialist

Content Specialist

As a member of a demand-generating marketing team, the Content Creator position is responsible for producing creative and engaging content across various platforms that builds awareness and engagement with our target audience. Strategic and relevant content is a key part of the marketing funnel, bringing prospects into our ecosystem to build awareness of Vervint’s ability to help with their most complex business objectives.

Thinking ahead, seeing beyond, and building together

Vervint is a purpose-driven, global consultancy that is a digital catalyst, empowering people and organizations to thrive in the experience-driven world. Vervint offers cross-functional expertise and guidance that goes beyond great tech — believing technology, thoughtful strategy, and human creativity lead to real progress and transformation. With a human-focused approach, Vervint provides a roadmap for success inherent in design, empathy, and ingenuity. Our commitment to purposeful progress gives us a unique ability to thrive at the intersection of technology, strategy, and experience to create impactful solutions that are more than simply migrating, integrating, or building tech.

With offices in Michigan and Minnesota and employees across the globe, we put people at the heart of everything we do. Our values are part of what makes us different — for our employees, clients, and the communities in which we live and work. At Vervint, our purpose is progress, and we are out to improve lives by keeping humanity at the core of every solution.

What You'll Accomplish:

• Create content that attracts and holds the attention of the Vervint audience. Examples include email campaigns, e-books, infographics, articles, whitepapers, case studies, landing pages, social media campaigns, digital advertisements, and the company website.
• Substantially expand Vervint’s library of thought leadership content for use in marketing and sales initiatives.
• Create content with the specific purpose of increasing thought leadership, driving inbound leads, and accelerating the sales cycle.
• Apply SEO and content marketing best practices, optimizing content for search engines to improve ranking.
• Conduct research to stay informed about industry trends, competitors, and audience preferences.
• Use data and analytics to identify content performance and make data-driven decisions.
• Work closely with the marketing team to execute a content marketing strategy that effectively communicates Vervint’s expertise, value proposition and competitive differentiation to relevant audiences.
• Collaborate with teams throughout Vervint to ensure cohesive and integrated content.
• Ensure that all content aligns with the brand voice, messaging and visual guidelines.
• Maintain consistency in tone, style, and messaging across platforms.
• Track the performance of our content across channels and apply what you learn to evolve future content strategies.
• Provide insights on performance and improvement.
• Outcomes
• Accountable for team and project SLAs, metrics, and financial performance.

​What You'll Bring:

• Exceptional writing and communication skills
• Demonstrated portfolio of editorial work ideally with a B2B focus.
• Ability to understand our value proposition, competitive differentiation, and develop content that appeals to potential clients.
• Experience in digital marketing creative best practices for delivering customer-focused communications that grab/earn the customer’s attention.
• Ability to partner with cross-functional teams and internal business leaders on the brand's overall strategic direction and messaging guidelines.
• A positive attitude and willingness to ask questions and learn new ideas.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in marketing, journalism, communications, or related field or equivalent combination of education and work experience.
• At least 3 years of experience in content marketing, technical writing, or copywriting.

You Belong. At Vervint, we embrace all facets of identity that make you - you. From race, gender identity, and veteran status to disabilities and more, your lived experiences enrich everyone around you. We know when we create an environment of safety and respect for individuals and their identities, we all do our best work. That is why we celebrate our diversity, foster equity, and champion inclusion within our company, the work we do, and our communities. As we work together, we commit to continuous growth, learning from our mistakes, and expanding on our caring culture to bring our values to life.

Vervint is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local laws, and will not be discriminated against on the basis of disability.