Social Media Manager - Team Sports

We are United Sports Brands (Shock Doctor, McDavid, Cutters, PEARL iZUMi, Nathan and Glukos), one of the largest and fastest-growing sporting goods companies in the country. We are seeking a Social Media Manager for a key role within the Marketing department that’s obsessed with building communities for our team sports brands: Shock Doctor, McDavid and Cutters. We’re seeking a collaborative, highly motivated, creative individual with a pulse on the latest social media trends and a passion for being on a high-performing team. Sound like you? Read on.

We have a culture of working hard and smart and moving quickly. Taking initiative and communication vertically and horizontally is important and valued. Bringing new ideas and taking risks are encouraged!

SUMMARY OF POSITION:

The Social Media Manager will define and execute USB’s social media growth strategy for Shock Doctor, McDavid and Cutters. This includes the day-to-day management of organic storytelling, content activation and community management to drive awareness and engagement. This role interacts cross-functionally with brand marketing and the go-to-market teams to support company objectives while ensuring consistency in the voice and tone and ensure that each brand is uniquely supported and represented across priority social channels—primarily Instagram and TikTok.

The ideal candidate will have a demonstrated passion for connecting brands to consumers via social media, combined with skills for leveraging creative partnerships and promotions while engaging in an authentic way through relevant social media content. This role is key in representing our consumers’ social experience. Love of sports is a major plus.

ESSENTIAL FUNCTIONS:

Organic Social Media

• Develop and maintain a high level of community engagement on social platforms (Instagram, TikTok, X, LinkedIn, YouTube, Facebook) to support growth objectives that result in increased brand advocacy and awareness
• Own and develop the social media content calendar, including leading monthly meetings to review plans and solicit input on future opportunities
• Collaborate with internal creative services team on current trends and planning content creation needs
• Recommend post frequency on each channel and execute organic posts across all channels
• Execute giveaways, collaboration opportunities or other growth campaigns each month with and/or without brand partners or influencers
• Identify best practices to promote all products across the portfolio of brands
• Maintain brand voice across all channels
• Be on the forefront of social trends, technology, and tools
• Share best practices and how to engage and build a community organically

Social Listening

• Audit and consistently monitor our brands’ social presence, reporting out to team
• Monitor competitors’ presence and activity
• Listen to networks, blogs and forums for brand mentions and keywords; identify ways we can continue to add value for these communities
• Monitor trending stories that might be related to our company’s interests

Reporting

• Develop dashboard and own monthly reporting and analysis of organic social channels and influencers
• Establish KPI targets across all social channels and influencers
• Prepare analytics and monthly insights and reviews across platforms with actions for growth, engagement, new followers, and top performing creative
• Report on competitor social activity
• Test and learn to optimize social media posts

Paid Social

• Align with E-commerce team and agency on paid social activities
• Provide insights and feedback to help shape creative, copy, and placement

Influencers & Affiliates

• Build relationships with influencers, negotiate activities (in exchange for product or payment) and monitor/track actions taken to support growth objectives
• Test and learn to maximize value of partnerships with influencers
• Identify opportunities to grow affiliate network and leverage synergies with influencers
• Assist in managing influencer platform

Content Development

• Desire and willingness to create select raw content for product and brand posting
• Actively work with photographers and videographers to obtain event, ambassador, and athlete content

POSITION SPECIFICS:

• This is a full-time position
• Typical work hours and days are Monday – Friday, 8:30 a.m. to 5:00 p.m.
• This position is based out of the Fountain Valley, CA office but eligible to work remote from time to time
• 10%-15% travel is expected for this position

Pay Transparency

• The Company is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.
• The salary range for this role in Fountain Valley, CA is $ 65,000 – $75,000
• In addition, you may be eligible for additional compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including health & wellness benefits, retirement, time off, employee discounts, and others.

SUPERVISORY RESPONSIBILITIES:

• This position does not have any leadership requirements and/or responsibilities

REQUIRED EDUCATION & EXPERIENCE:

• Bachelor’s Degree (or equivalent experience) – preferred major in marketing, digital marketing, communications, journalism, etc.
• 2-3 years of social media/marketing experience with expert understanding on publishing, tracking and listening platforms
• Thrive in a fast-paced, changing, deadline-driven entrepreneurial environment with multiple, competing priorities
• Organized, solution & detail-oriented, self-motivated, who can easily transition between multiple tasks
• Excellent verbal and written communication skills with amazing attention to detail
• Proactive, problem solving, self-starter with the ability to work independently with little oversight
• Seasoned thought-leader with a knack for identifying emerging trends, anticipate changes and suggest next moves
• Knowledgeable about team sports.