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Posted January 17, 2024
Saks

AVP, PR & Influence

Saks
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Who We Are:

Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world.

On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.

Role Summary:

The AVP, Public Relations and Influence will lead developing, planning and overseeing of the strategy and execution of the public relations, influence and image building plans for Saks. This individual will serve as a thought leader within the organization to ensure proactive public relations campaigns, strong messaging and meaningful coverage to drive visibility for the brand and strong earned media results. This leader will work cross functionally with internal business partners, external vendors and brands, and leadership within the organization, to create impactful communication strategies that drive consumer, industry, and vendor preference for Saks. The role is expected to forge and foster key senior relationships in the media, key press, editors, and influence partners in the industry. The individual will also be responsible for maintaining existing as well as identifying new candidates as a part of our Saks Social Club, Saks friends of the house program. Additionally, the AVP will lead the vision and execution of the brand's ongoing celebrity strategy tied to events, press and Saks campaigns.

Key Qualifications:

  • Extensive experience in writing media communications materials and pitching press, with a proven track record of successful media placements
  • Experience in providing strategic direction and oversight of earned media strategy
  • Deep understanding of the luxury retail, digital retail space with a strong knowledge of the competitive landscape
  • Ability to oversee significant budget
  • Must have excellent written and verbal communication skills
  • Minimum 12 + years of experience in Fashion/Retail Public Relations,and Influence
  • Ability to manage a large team, as well as manage an external agency of record

Role Description:

  • Strategy Creation: Create, plan and manage the consumer, fashion, lifestyle and digital public relations strategy annually for key merchandise and brand initiatives along with daily ongoing implementation.
  • Build and Foster Business Relationships: Oversee critical fashion media and influencer relationships for the brand and ensure that the team is well positioned with proactive relationships. management of agency relationships, and key media and pr contracts.
  • Build World Class Teams: Build and lead a team to drive innovation and impactful performance, while identifying talent and assisting with their growth and development plans to grow future leaders within the team.
  • Management: Lead creation of annual strategies for the brand, along with individual strategies for marquee initiatives inclusive of goal setting, strategic initiatives, and measurement against key performance benchmarks.
  • Deliver Exceptional Results: Create strategies and processes to ensure communications align with the brand, planning and leveraging resources and relationships to effectively deliver results and KPS’s
  • Budget Planning: Oversee creation and management of Public Relations & Influence budgets

Your Life and Career at Saks:

  • Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate.
  • A culture that promotes a healthy, fulfilling work/life balance
  • Benefits package for all eligible full-time employees (including medical, vision and dental).
  • An amazing employee discount