Vice President, Digital/Influencer

Marina Maher Communications (MMC) is a creatively driven, digital-first communications agency that delivers scaled influence, cultural relevance, and brand talkability for our Fortune 200 consumer, healthcare, and corporate clients. We tap into the power of influence to connect brands to culture; consistently breakdown barriers to spark conversations and drive business results. Founded nearly 40 years ago under the premise of marketing to women, today that concept translates into an audience-first mentality: delivering the right message to the right consumer, via the right voices on the right platforms. Innovators at heart, we love to build and challenge the status quo. That’s why PRovoke Media named us Agency of the Decade.

For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently. We're relentlessly curious, always creating, innovating often, agile and responsive. This spirit is reflected in our deep commitment to fostering and cultivating a culture and environment where we celebrate and advance diversity, equity and inclusion for all MMC staff. As a team, we’re on the pursuit to identify and advance efforts to ensure our agency reflects our communities and the communities of the clients that we serve.

THE ROLE:
As a Vice President of Influencer and Social Strategy in the Consumer Practice, you are an influencer marketing leader who will oversee a high-profile consumer portfolio. Spearheading strategic leadership and executional excellence in the digital and influencer landscape that helps our client win and keeps our agency out front.

You’re an expert storyteller who lives in the world advocacy and cultural connection, knowing what it takes to cultivate the right partnerships, on the most impactful platforms and craft engaging content that moves the needle on influence. You’re armed with deep knowledge of best-in-class strategies and advocate for innovative solutions on how to use influence in the digital landscape to meet client business objectives and exceed goals.

You have an insatiable appetite for leading a team to deliver greatness for the client, and for sharing next generation, digitally led influencer marketing ideas and executions. You’ll teach and motivate a growing team, and work “hand in glove” with our MMC specialty team leaders to proactively expand our breakthrough work.

YOUR DAY-TO-DAY:

• Continuously deliver high value to our client by demonstrating:
  • 1) business acumen & strategic thinking (understanding client business/consumer in combination with the influencer/digital landscape).
  • 2) proactivity (stay ahead of their needs, look around corners).
  • 3) creativity (maintaining a pulse of the cultural landscape and using that knowledge to strengthen work that delivers for the business).
• Serve as a key face and voice of the team/agency to your client in relation to influencer and digital work.
• Lead program development and play a key role in client presentation meetings, demonstrating strategic points of view (thought leadership) and functional expertise.
• Remain current on client’s business in an ever-evolving landscape- understanding their priorities and translate that to impactful, creative workstreams.
• Ability to think and work with agility and foster a “can do” team mentality.

Functional Influence Expertise & Leadership

• Provide expertise regarding the influencer landscape, social media universe, and paid social to steer clients and work.
• Develop creative programming recommendations, grounded in deep cultural insights and influence best practices, that drive awareness, advocacy, trial and conversion.
• Maintain a finger on the pulse of pop culture to inform program ideas; demonstrate an ability to jump on culturally led opportunistic moments that are relevant for brands. 
• Partner with Strategy & Analytics + Digital Influence & Innovation (DII) teams on new ways to measure programs to prove ROI of our work.  
• Identify new platforms, tools, and experts for partnerships or thought leadership.
• Remain engaged and tapped into the consumer/CPG and social innovation space to keep teams current.

Team Management

• Inspire, motivate and manage a team to always be thinking differently and serving up fresh ideas/approaches to clients.
• Foster and guide a team that embodies flexibility and when needed, scrappy ways of working.
• Thoughtfully manage a team that plans and executes influence programs by providing:
  • Oversight and guidance for superior quality from contracts, to briefing, to content
  • Inspired work that delivers the intersection of business and creativity
  • Strategic direction and oversight, as needed
  • Strategic integration of traditional media, digital, content and creative teams
  • Assurance that programs are results-driven and poised to meet clients’ business needs
• Together with the Project Manager, create and own the project plan and lead the team in executing the plan
• Approve key client recommendations, perspectives, reports, recaps.

WHAT WE ARE LOOKING FOR:

• 8+ years of account management experience in communications agencies
• 5+ years of supervisor experience
• Bachelor’s degree in Communications, Journalism or Marketing or related field (advanced degree is a plus)
• A deep understanding and demonstrated experience in leading digital, social and influence strategies to move the needle for brands within the consumer space; with working knowledge of earned media and branded content
• Outstanding communications skills (verbal, written, and presentation) and a dynamic leadership presence
• Proven track record of building partnerships and managing/developing a cohesive, integrated team in a fast-paced environment
• Ability to set team priorities, lead, and work cooperatively to meet and exceed program goals
• Familiarity with relevant regulations and industry guidelines (i.e. social media)
• Knowledge of communication industry trends, resources, and diverse media
• Ability to generate revenue-producing initiatives and organic growth
• Knowledge of budgeting
• Fortune 500 experience preferred

WHAT MMC OFFERS:

• Generous time off
• Gift week - we’re closed the last week of the year!
• Comprehensive health and wellness benefits
• Physical fitness and wellness stipends
• Savings program with company match
• Family Forming Benefit (paid parental leave) and Carrot Fertility (egg freezing, IVF benefits)
• Flexible work arrangements
• Professional learning and development opportunities
• Tuition reimbursement
• Transit benefits
• …and so much more!

The anticipated salary range for this position is ($119k - $180k). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

MMC / RXMOSAIC is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Employees from diverse or underrepresented backgrounds are encouraged to apply.