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Posted January 18, 2024
Colectivo Coffee

Senior Content Specialist

Colectivo Coffee
Milwaukee, WI, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $55,000 to $70,000 Annually

Description

Title: Senior Content Specialist

Department: Marketing

Reports to: Marketing Director

Schedule: Full-Time

Status: Exempt

Position Summary

The Senior Content Specialist will serve as a key member of the marketing team by creating content for digital channels, managing social media accounts & collaborating on the content calendar. The position will create visual content aligned with the Colectivo brand experience and the company strategy and goals. The Senior Content Specialist will be a creative marketer with strong video and photography skills, a love for creative storytelling & a knack for staying on top of trends.

Specific Responsibilities

  • 50% Content Creation
    • Ideate, capture, create & edit digital content for Colectivo's digital channels using video & photography.
      • Video needs include short form for social, internal/ training video & wholesale customer communication.
      • Photo needs include product shots for app & web, plus lifestyle shots for social and other digital mediums.
    • Possibility to be personality in videos & provide VO if comfortable
    • Coordinate video and photography shoots with internal cross-functional teams
    • Utilize graphic design skills as needed
    • Stay up-to-date with digital marketing trends and technologies to continuously improve content creation skills.
    • Manage a video/ content library
  • 50% Social Media & Content Calendar Coordination
    • Manage Colectivo's social media channels & the social media strategy and vision
    • Contribute to the Marketing Content calendar, working with other team members on copywriting & brand voice to ensure campaign consistency across all channels (web, email, app, social)
    • Handle social media customer engagement & establish influencer partnerships
    • Analyze content performance metrics as views, engagement and conversion rates
    • Serve as a key member on a small marketing team & help with other marketing duties as needed

Requirements

EDUCATION/QUALIFICATIONS

  • Associates or Bachelor's Degree, plus 3-4 years of video production, photography and content creation experience
  • Strong video & photography capturing & editing skills, must be able to show video, photo & content making experience
  • Proficient in video & photo editing software. (Lightroom, Premier Pro, After Effects). Adobe Suite knowledge is a bonus.
  • Experience in managing accounts in Facebook, TikTok, Instagram & social media mediums.
  • Able to multitask and hit deadlines
  • Impeccable attention to detail
  • Strong writing skills are a bonus

Compensation details: 55000-70000 Yearly Salary

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