Senior Content Specialist
Description
Title: Senior Content Specialist
Department: Marketing
Reports to: Marketing Director
Schedule: Full-Time
Status: Exempt
Position Summary
The Senior Content Specialist will serve as a key member of the marketing team by creating content for digital channels, managing social media accounts & collaborating on the content calendar. The position will create visual content aligned with the Colectivo brand experience and the company strategy and goals. The Senior Content Specialist will be a creative marketer with strong video and photography skills, a love for creative storytelling & a knack for staying on top of trends.
Specific Responsibilities
- 50% Content Creation
- Ideate, capture, create & edit digital content for Colectivo's digital channels using video & photography.
- Video needs include short form for social, internal/ training video & wholesale customer communication.
- Photo needs include product shots for app & web, plus lifestyle shots for social and other digital mediums.
- Possibility to be personality in videos & provide VO if comfortable
- Coordinate video and photography shoots with internal cross-functional teams
- Utilize graphic design skills as needed
- Stay up-to-date with digital marketing trends and technologies to continuously improve content creation skills.
- Manage a video/ content library
- Ideate, capture, create & edit digital content for Colectivo's digital channels using video & photography.
- 50% Social Media & Content Calendar Coordination
- Manage Colectivo's social media channels & the social media strategy and vision
- Contribute to the Marketing Content calendar, working with other team members on copywriting & brand voice to ensure campaign consistency across all channels (web, email, app, social)
- Handle social media customer engagement & establish influencer partnerships
- Analyze content performance metrics as views, engagement and conversion rates
- Serve as a key member on a small marketing team & help with other marketing duties as needed
Requirements
EDUCATION/QUALIFICATIONS
- Associates or Bachelor's Degree, plus 3-4 years of video production, photography and content creation experience
- Strong video & photography capturing & editing skills, must be able to show video, photo & content making experience
- Proficient in video & photo editing software. (Lightroom, Premier Pro, After Effects). Adobe Suite knowledge is a bonus.
- Experience in managing accounts in Facebook, TikTok, Instagram & social media mediums.
- Able to multitask and hit deadlines
- Impeccable attention to detail
- Strong writing skills are a bonus
Compensation details: 55000-70000 Yearly Salary
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