Director of Digital

Director, Digital Strategy

At Mission North, we work with companies driving real change in the world through their innovative work. Our communications agency looks to hire dynamic professionals who want a career and work culture built around purpose and impact. We work with technology and life sciences companies at every stage: startups going to market, growth-stage companies, and established ones like Google and LinkedIn.

We are looking for a digital strategy and operations leader who knows B2B and B2C audiences, how to find them, and understands the role of digital and social media marketing in companies' larger narratives and storytelling.

What makes us Mission North?

• We’re a down-to-earth team that knows how to have fun at work and outside the office
• We believe in lifelong learning and personal growth
• Recognizing employees for their hard work is deeply embedded in our culture
• And we offer some pretty amazing perks

Mission North has a reputation for best-in-class earned media and editorial content. As we evolve toward a true PESO (paid, earned, shared, owned) model, we are hiring a Director of Digital Strategy to develop, launch, and optimize integrated communications campaigns that complement our current strengths. The Director of Digital Strategy will be a foundational member of our Integrated Communications team. Ideal candidates will have a proven track record designing, directing, and executing digital PR strategies for B2B and B2C brands.

We need a versatile practitioner who can partner with clients and internal teams to develop, activate, and execute digital strategy. This person must possess a firm understanding of data-driven, audience-centric, digitally integrated campaigns that drive business objectives and deliver desired outcomes for our clients. This person will build and execute campaigns that incorporate activities including online research and analytics, audience and influencer identification; channel strategy, organic and paid social, paid media, and sponsored content; influencer campaigns, SEO, content strategy, creative concepting; distribution via shared and owned platforms, community management, and have knowledge of the digital marketing landscape, tools, and techniques for measuring impact. In addition to technical skills, you have a proven track record of activating teams and teaching various approaches to digital strategy.

This person will support the Senior Director of Digital in leading the team's daily operations — from forecasting and monthly resource planning to project activation — as well as training and leading teams around the execution of creative content campaigns. They will work with our VP of Strategy to expand integrated thinking and capabilities across the organization and make a bigger impact on our clients.

This is a full-time position and could be based in our San Francisco or Brooklyn office or be a remote hire within the Pacific to Eastern time zones.

Here’s what we’re looking for in a candidate:

• Digital/social campaign planning and execution: You’re a pragmatic thinker with a mind for details and the big picture. You have experience working across functions to bring campaigns to life. You can execute and implement paid social, paid search, and other digital programs for clients utilizing analytical tools and tactics to develop and measure campaigns. You have experience using digital strategies and tactics to achieve broader communications, PR, and brand goals to build awareness and activate key audiences. You can lead a program from beginning to end, defining goals, building plans, interfacing with clients, managing mid- and junior-level team members, and executing for measurable results. You’ve grown audiences, driven conversions, and demonstrated the ROI of your work through quantitative and qualitative results. You know how to help clients understand the tactics we’re proposing, how it complement their PR program, and how it helps them meet their overall audience outcomes.
• Process and operations: You’re organized and capable of managing the operations of our team’s programs. You’ve developed workflows, managed staff, and directly contributed to execution. You consistently meet deadlines, delegate effectively, and can break big projects into smaller parts. You managed and taught a team and built a capability across a wide range of experiences and exposure to digital work.
• Content production and sourcing: You’ve created comprehensive content strategies that include content pillars, content types, and concepts that explain your approach to content on social. You’ve produced assets and/or worked with creative teams to bring concepts to life. You can create low-fi social content quickly, source brand-safe and brand-aligned assets (UGC, articles, images, and other content), and have a mind for identifying trending content that can be replicated in relevant ways on social for clients. You understand the work back plan that is needed for creative production and know how to build timelines against those creative deliverables and communicate that to client and internal teams..

Here’s what you’ll be doing day-to-day:

• Work with the leadership team to operationalize our growing business by overseeing the direction of the digital/social PR program, both organic and paid.
• Conceptualized, directed, and executed integrated digital/social and content marketing programs for fast-growth technology brands. (B2B experience required; consumer experience a plus)
• Partner with Mission North’s traditional PR teams to extend their work digitally, leading to more integrated programs that include always-on digital media to support our client’s broader marketing and awareness KPIs.
• Create more out of less by developing campaigns that amplify content creatively across multiple channels, maximizing output and impact.
• Oversee paid strategy and execution of paid social campaigns, Google Ads, and sponsored content.
• Serve as a client counselor and relationship manager on all things digital/social.
• Measure impact across the full spectrum of integrated channels and tactics.
• Use social listening tools to generate insight, fuel impactful conversation, and inform campaign and content recommendations.
• Oversee the strategy and execution of influencer programs and manage a team to help support day-to-day.
• Stay ahead of the curve on best practices and industry trends.
• Serve as a digital and content strategist in new business presentations.
• Coach and create resources for staff, sharing digital expertise and building our team of digital executors and experts at every level.

Additional Requirements

• 7-10 years of experience working at an innovative agency and/or fast-growing technology brand (PR agency experience preferred).
• 3-5 years of people/team management experience.
• A successful track record building, selling, and activating high-profile integrated digital content and marketing programs.
• Ability to meet deadlines, manage projects, and work well within a team environment.
• General knowledge of at least two market sectors relevant to our clients, with expertise preferred in at least one of the following: enterprise technology, fintech, cloud/infrastructure, life sciences, and/or media/marketing technology (consumer tech experience a plus).
• Ability to independently develop strategy and present directly to clients.
• Highly consultative with a strong ability to roll up your sleeves and perform daily account work.
• Attention to detail, commitment to excellence, proactive nature, and positive attitude.
• Experience running successful paid, owned, and earned social campaigns.
• Strong PR acumen; capable of providing integrated input on PR and content campaigns; thought leadership experience a plus.
• An empathetic leader capable of bringing the best out of people.
• A versatile team player.
• Ability to travel to and from client/new business meetings as appropriate.
• Bachelor's degree required.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. Whether blatant or hidden, barriers to success have no place at Mission North, we value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Compensation

Actual compensation within the pay range will be decided based on factors including, but not limited to, skills and prior relevant experience. Mission North cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package for full-time employees that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.

Pay Range: Expected Salary range depending on experience: $130,000-$155,000, not including year-end profit sharing bonus.